Brands That Create Connections
Create An Authentic Brand That Makes Their Brains Light Up
Building Brands That Feel Good
Imagine having a brand that just feels right—to you and your clients.
I combine deep exploration, beautiful design, and brain science to create brands that feel good to experience.
No manipulation, just genuine connection through strategic choices that resonate with how our brains naturally work.
The result? A brand that feels authentic to you and magnetic to the right people.
Why Brain Chemistry Matters in Branding
When someone encounters your brand, their brain has an immediate chemical reaction.
This happens before conscious thought and heavily influences whether they'll connect with you or move on.
My approach to branding is built on understanding & anticipating these reactions to help you:
Create good feelings with thoughtful design
Build connection with great-fit clients
Express all your passions cohesively
Stay top of mind without burning out
Transform Your Brand into a Feel-Good Experience
Imagine a brand that naturally creates positive feelings for your ideal clients—one where every element works together to build comfort, trust, and connection.
Authentic
Brand Strategy
Create a cohesive framework that brings structure to your brand, making complex decisions feel simpler and ensuring your brand operates as a harmonious whole.
Brainy
Brand Design
Brand visuals strategically created to make good things happen, where colors, shapes, and textures are designed to create specific emotional reactions in your audience.
Feel-Good
Web Design
Websites crafted to guide visitors through enjoyable experiences that convert browsers into happy clients through intuitive, emotionally resonant digital journeys.
Joy-Spreading Artwork
Vibrant paintings that infuse your space with positive energy, whether reinforcing your brand, brightening your environment or bringing color and happiness to your home.
Deeply Resonant Branding Made Simple
Branding can feel overwhelming, especially when you have multiple passions and offerings.
That's why I developed these simple frameworks:
Center of Gravity Framework
Connect all the things you do together in a way that makes sense and stands out. Get started free.
Brand Universe System
This strategy & visualization system helps you create a cohesive feeling in your brand.
Brand
Gravity
Process
When your visuals, messaging, and client experience align with how people respond, connection is a natural pull.
I created these systems because I never felt like I was telling the whole truth in my brand, it felt like I was hiding parts of myself. It made marketing hard, and communicating with clients even harder. And I don't want that for you.
These concepts aren't just metaphors—they're practical tools based on how we naturally connect. They help you make decisions about your brand with confidence, knowing everything works together to create positive experiences.
Meet Your Brand Designer + Guide,
Erin Ferree Stratton
I see branding differently—literally. As someone with synesthesia, I experience the world through blended senses:
I see colors when I hear sounds
I feel textures associated with concepts
I sense the emotional impact of visual elements
I experience your brand as complete composition
After being in burnout, I became fascinated with how our brains work. Instead of relying on medication, I researched natural ways to boost feel-good brain chemicals through environment, activities, and experiences.
Along the way, I also discovered I'm neurodivergent and have synesthesia. This enables me to create brands that not only look good but feel right on a deeper emotional level. This knowledge transformed my health—and unexpectedly, my entire approach to design.
Today, I help other multipassionate entrepreneurs create brands that feel authentic to them and naturally attractive to their ideal clients by working with, not against, how our brains function.
As Seen In
Recent & Award Winning Designs
Field Reports From Fellow Explorers
Hear from business owners who've let me design their brands:
I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.
Stephen Hay
People and Process Limited
Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.
Carey Richard
Pat Richard Insurance Agency
Ready to create a brand that feels right?
Book your free Mission Briefing call today to get started, no matter where you are now.
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