Brand Strategy & Design for Multipassionate Entrepreneurs

Brands That Make Their Brains Light Up

Where Art Meets Science to Create Brands That Connect

Building Brands That Feel Good

Imagine having a brand that just feels right—to you and your clients.

That's what happens when you understand the science behind how brains respond to your brand. When your colors, images, and messaging create positive feelings, people naturally want to engage with you.

I combine beautiful design with brain science to create brands that feel good to experience. No manipulation, just genuine connection through strategic choices that resonate with how our brains naturally work.

The result? A brand that feels authentic to you and magnetic to the right people.

Why Brain Chemistry Matters in Branding

When someone encounters your brand, their brain has an immediate chemical reaction. This happens before conscious thought and heavily influences whether they'll connect with you or move on.

My approach to branding is built on understanding & anticipating these reactions to help you:

Create positive feelings through thoughtful design

Build emotional connection with great-fit clients

Express all your passions under one cohesive brand that feels right

Stay top of mind without burning out

Transform Your Brand into a Feel-Good Experience

Imagine a brand that naturally creates positive feelings for your ideal clients—one where every element works together to build comfort, trust, and connection.

System-Based
Brand Strategy

Create a cohesive framework that brings structure to your brand, making complex decisions feel simpler and ensuring your brand operates as a harmonious whole.

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Synesthesia-Driven Brand Design

Brand visuals strategically created to trigger positive neurochemical responses, where colors, shapes, and textures are designed to create specific emotional reactions in your audience.

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Feel-Good
Web Design

Websites crafted to guide visitors through enjoyable experiences that convert browsers into happy clients through intuitive, emotionally resonant digital journeys.

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Joy-Spreading Artwork

Vibrant paintings that infuse spaces with positive energy, whether reinforcing your brand environment or bringing color and happiness to your personal spaces.

BEHOLD!

Making Brand Strategy Simple

Branding can feel overwhelming, especially when you have multiple passions and offerings. I translate complex concepts into frameworks that feel good to use.

My approach is rooted in understanding how your clients naturally respond to various elements. But I don't expect you to become a scientist overnight.

That's why I developed these simple frameworks:

Brand Universe System

This visualization tool helps you see how different elements create a cohesive feeling in your brand. Your various services, products, and passions can work together harmoniously while each maintaining its unique value. Everything contributes to a complete brand experience that feels authentic and aligned.

Brand Gravity Framework

Brand Gravity is the natural attractive force your business generates when all its elements work together in harmony. It creates experiences that naturally draw the right people in instead of constantly pushing your message out. When your visuals, messaging, and client experience align with how people naturally respond, connection becomes effortless.

These concepts aren't just metaphors—they're practical tools based on how we naturally connect. They help you make decisions about your brand with confidence, knowing everything works together to create positive experiences.

Meet Your Brand Guide, Erin Stratton

I see branding differently—literally. As someone with synesthesia, I experience the world through blended senses:

I see colors when I hear sounds
I feel textures associated with concepts
I sense the emotional impact of visual elements
I experience your brand as complete sensory compositions

This knowledge allows me to create brands with an intuitive understanding of how they'll emotionally impact your audience. While other designers work from aesthetic theory alone, I approach design with a deeper understanding of the neurological responses your brand will create.

Combined with my creative perspective, this gives me a unique approach to creating brands that not only look good but feel right on a deeper emotional level.

ABOUT ME

My Brand Journey

I created these systems after struggling to bring together my own seemingly unrelated passions: design, brain science, healing, and painting. I never felt like I was telling the whole truth in my brand, it felt like I was hiding parts of myself.

After being diagnosed with depression and anxiety, I became fascinated with how our brains naturally respond to different stimuli. Instead of relying on medication, I researched natural ways to boost feel-good brain chemicals through environment, activities, and experiences. This knowledge transformed my personal health—and unexpectedly, my entire approach to design.

Today, I help other multipassionate entrepreneurs create brands that feel authentic to them and naturally attractive to their ideal clients by working with, not against, how our brains function.

Field Reports From Fellow Explorers

Hear from business owners who've let me design their brands:

I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.

Stephen Hay

People and Process Limited

Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.