Brand Strategy & Design for Visionary Small Businesses

Brand strategy & design for businesses that contain multitudes.

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A powerful brand has its own gravitational field, naturally attracting customers and keeping them in your orbit.

Your brand is like a universe of interconnected parts. From the sun of your purpose to the graphic design constellations that guide customers in from afar, each piece of that galaxy needs to show what it feels like to work with you.

The Brand Gravity Process

Clarity

Start by clarifying your brand’s strategy, ensuring you have the foundation for consistent growth.

Craft

Strategically designing your brand’s visual identity to communicate and evoke emotion.

Curation

Thoughtfully creating, collecting and organizing your brand elements.

Consistency

Ensuring every touchpoint across your galaxy aligns with documentation and templates.

Cultivation

Embodying your brand to connects, priming you to convert and evolve as your business expands.

Meet your brand’s ground control: Erin Stratton

I’ve spent two decades navigating the world of brand and web design. With a background in architecture, photography, and graphic design, I’m incredibly skilled at blending creativity with structure to help businesses grow their brands in ways that are strategic and stylish.

What I do goes beyond making things look good — I help small business owners and entrepreneurs like you build brands that last.

Designing things a little differently—and that’s a good thing.

I don’t simply start with a logo or a website and call it a day. We start with mapping the bigger picture, taking the time to understand the full galaxy of your brand so we can map out a strategy that ensures you’re not just thinking about small steps you can improve your conversion with today, but giant leaps ahead to ensure your choices will support your strategy for decades to come.

Expect an emphasis on building connection (the precursor to conversion!).

When we work together, you’ll get a brand that not only feels like a true reflection of you but one that’s designed to grow and evolve with your business. What I do goes beyond making things look good — I help small business owners and entrepreneurs like you build brands that last.

Field Reports From Fellow Explorers

I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.

Stephen Hay

People and Process Limited

Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.