Let Your Brand Be the Star
I design brands that take the spotlight, so you can get back to doing the work you love
You Went Into Business to Do Great Work, Not Sell It
You started your business to coach, create, consult, or build something amazing. But somewhere along the way, you became your own marketing department.
You're constantly explaining what you do, justifying your expertise, and convincing people to work with you.
That's not why you went into business.
Your brand should be handling those conversations.
How I Build Brands That Work For You
Your brand isn't a logo—it's an entire systematic universe of elements, communicating with clients on your behalf. Every piece works together to tell your story, explain your value, and draw the right people in.
Brand Identity & Website Design Services
Most designers give you a logo and call it done. I create expanding systems that grow with you, not static designs that get outdated in two years.
Brand Identity Systems
Complete visual identities that are more than "just pretty" - logos, colors, fonts, and all the pieces that work together no matter what bold move you make next.
Strategic Web Design
Websites that do the explaining for you. Your visitors understand what you do and why they need it before you ever have to pitch them.
Launch & Marketing Design
All the visual pieces for your courses, programs, marketing, and wild new ideas - designed to feel like part of your brand family.
Ongoing Brand Partnership
Long-term creative support for when you decide to pivot, expand, or try something completely different.
Hand-Drawn & Built to Last
While others chase trends, I create brands with hand-drawn elements and custom touches that feel like you. Your brand becomes a communication tool, not just a trendy style.
Professional Brand Design Services For...
The coach who wants to focus on transforming lives, not explaining why coaching works
The consultant who'd rather solve complex problems than constantly pitch their expertise
The expert who has deep knowledge to share but hates being "salesy"
The creative business owner making light-up hula hoops, artisan products, or anything wonderfully weird that needs a brand as unique as they are
Why I Build Brands This Way
I never liked being the center of attention, but I didn't understand why branding felt so important to my business from the beginning. Then I realized: my brand could be the star while I worked behind the scenes as supporting cast.
I could build something that did the talking for me.
That's when everything clicked. Now I help other business owners create brands that handle the heavy lifting of attraction, explanation, and connection—so they can focus on the work they actually love doing.
"When you want more than 'just a logo'—that is, when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS
CLIENT SINCE 2009
Ready For a Brand That Shows Up For You?
Let's create a brand that draws the right people in and does the convincing for you.
Recent Designs
SWELL
LOGO, BRAND IDENTITY DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
“She doesn’t just design your brand—she helps you become it.”
I tell her my plans, and she makes it real. I had clear ideas, she made them better. We've worked together for years, know and like each other and she kept me on track through big and small projects. Across the world since 2011, never got together in person, never in the same timezone.
KAY WHITE, PERSONAL BRAND, 2011-2024
AS SEEN IN
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