You Built a Brand. You Just Forgot to Put Yourself in It.
(That's why it's not working)
I align your brand so it actually shows your spark—and you get the success you want, your way.
"Erin doesn't just update your design—she helps you become your brand."
KAY WHITE • CAREER COACH
Is Your Brand Bland?
You built a brand. Did all the things. Logo, colors, website, the whole professional package. But somehow, you're not IN it.
The spark that makes you different? Missing. Your personality? Nowhere. The thing that makes clients say "yes, THIS person gets it"? Left out completely.
So now what:
Marketing feels like you're playing a character. Showing up is exhausting. And the success you're getting isn't the kind you actually want—because your brand is attracting the wrong people and repelling the right ones.
Here's the truth you already know:
The most successful version of your business is the one where YOU are actually in your brand. Not the sanitized version. Not the "professional" performance. The real spark.
That's what makes people choose you. That's what creates the success you actually want.
And that's what's missing.
Put Your Spark Back In
I'm Erin—Brand Vitality Architect. I work with coaches who built brands that work fine... but don't work FOR them.
Because the spark got left out.
Here's what we align:
Vision
What success actually looks like for YOU—not the generic version. We get clear on the business that fits your life, your energy, your actual goals.
Vibe
How you naturally are when you're not trying—the energy that makes the right people lean in and say "yes, this is my person."
Visuals
What shows your spark—not just "looks professional." Design that makes people feel what makes you different before they even read a word.
Voice
What you'd actually say if you stopped performing—your real opinions, your edge, the thing that makes people go "oh THAT'S different."
Voyage
What it actually feels like to work with YOU—not the standardized experience. The touchpoints that make people say "I've never worked with anyone like this."
When all five elements show your spark, you get Brand Vitality: a brand that attracts the right people, repels the wrong ones, and creates success on your terms.
Ways to Work Together
Brand Elevation Audit
I'll show you exactly where your spark is missing—and how to put it back in.
Brand Evolution
Strategic realignment for when your brand works but doesn't feel like you. We bring your spark back.
Total Brand Transformation
Vision, voice, visuals, vibe, voyage—all aligned to show what makes you different. Your spark, amplified.
Ongoing Partnership
Your fractional brand department. For when you need someone who sees your spark and knows how to show it.
Your Spark Is Your Advantage
Most brands are beige. Safe. Forgettable.
They look "professional" but say nothing about what makes that person different.
Your spark is:
The opinion no one else will say
The approach that's uniquely yours
The special way your brain works
The personality that makes the right people say "finally"
The thing that makes YOU the obvious choice for your people
When your brand shows your spark:
The right people find you instantly (and the wrong ones scroll past—which saves you time)
You stop competing on price (because you're not competing at all—you're the only you)
Marketing becomes easy (because you're just being yourself, amplified)
And you get the kind of success you actually want—not someone else's version
That's what happens when your spark is IN your brand.
I See What Makes You Different (And I Put It in Your Brand)
I'm Erin—designer, coach, and the person who sees what's keeping your brand from working.
For 24 years, I've been transforming businesses for coaches who are done explaining themselves. I bring psychology, presence coaching, and strategic precision to every project—because your brand isn't about my taste. It's about translating who you actually are into something that works.
I've evolved my own brand more times than most people think is allowed. I know what it takes to actually step into your authority instead of just having it on paper.
The Work
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."
MARIE GUTHRIE
EXECUTIVE COACH
Stop Hiding Your Spark
You built a brand. Now let's put YOU in it.
The success you want is on the other side of showing what makes you different.
Brand design, embodiment, customer journey improvement
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
Living brands for growing businesses
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