Skyward Ink, Brand Design by Erin Stratton

You have amazing ideas to launch.

Let’s make them look as extraordinary as they are, with

OUT OF THIS WORLD brand DESIGN & Strategy  

FOR COACHES, COURSE CREATORS & SERVICE PROVIDERS

 

Skyrocket your results with beautiful, meaningful and aligned brand strategy, graphic and web design that brings perfect clients into your orbit.

YOU HAVE INCREDIBLE IDEAS AND SERVICES

 

NOW ITS TIME TO GET THEM IN FRONT OF YOUR PEOPLE

You have incredible ideas and services. And now it’s time to get them out into the world, in front of your people. 

That means it’s time for a brand. But, you’re probably wondering… what is a brand? Is it a logo? Is it the story of your company? Is it making all the designs match? Where does the copy come in?

It’s all that, and more.

Your brand is the idea that other people have about you.

It’s all about their impression of you. The way you make them feel. The things they think about you when you’re not in the room.

Well, that takes you out of the driver’s seat… and no ambitious business owner I know likes that feeling.

But HERE’s WHAT YOU CAN DO.

Their impression of you is created by your brand clarity, your brand emotional alignment, brand identity design, graphic and web design and in the entire universe of marketing campaigns, products, communities and experiences you create in your business that help build that idea of you. 

That’s a lot to think about, isn’t it? Lucky for you, I love to do this, and I live to make things simpler. 

 

THINK OF IT THIS WAY:
YOUR BRAND IS LIKE A UNIVERSE.

Everything in your brand can be represented by a universe, from the sun of your purpose and core values that light up everything that you do.

The planets are your business brand. 

Your offerings are all your moons.

Your stars are your visual vocabulary elements and logo/brand identity – decorating the sky and combining into constellations.

Those constellations shine to bring visitors from other worlds and universes to your planet, and to get them into your orbit (your community). 

STRATEGICALLY DESIGNED

FOR GROWTH

I’ve been creating results for small businesses in the online world with design and brand strategy for over 20 years. 

My custom-crafted strategy plans draw on these skills:

BRAND CLARITY

Blast Off with Brand Clarity

Service Orbits

Brand Differentiation
Landscape

Your Visitors

BRAND STRATEGY

 Stellar Brand Framework

Brand Universe
Map

Chart Your Brand Course

Recalibration Consulting (Brand, Marketing and Web Audits)

 

BRAND ALIGNMENT

Meteor Belt

Vibes

Voice

Vivacity
(Brand Personality)

Virtuoso
(Personal Brand)

 

BRAND
DESIGN

STYLE
Supernova

Logo Design

Brand Redesign or Refresh

Visual Vocabulary

Build Your Brand Observatory (Style Guide)

Infographics

Illustrations and Brand Art

Collateral (Business Cards, Brochures, Lookbooks, etc.)

GRAPHIC & WEB DESIGN

CORE BUSINESS DESIGNS

Graphic Design

Website Design

Social Media Branding and Canva Kits

Presentation Templates

Email Template Design and Strategy

Lead Magnet Design and Strategy

BRAND UNIVERSE

Advanced Growth Strategies like:

The Giant Leap Method

SEO

Animation

Video

Product Design and Strategy

Marketing Materials for Launches

Marketing Integration

Funnels

 create your consistent brand universe &
ATTRACT YOUR PEOPLE INTO YOUR WORLD

Hi, I’m Erin, and I am a brand designer and artist.

I’ve been designing brands for small businesses who are up to big things in the world for over 20 years, and I’ve created the Brand Universe Framework to launch successful brand families for entrepreneurs who are ready to: 

  1. create clarity, cohesion, and alignment in your brand family
  2. achieve brand impact through consistent, unique design
  3. look forward to a future of launching new things in your business with a cohesive, beautiful and unique look

Your brand is much more than just a logo – it’s a whole universe of details that work together to communicate how it feels to work with you in an instant.

First, we’ll Blast Off to Brand Clarity so you have a clear foundation to communicate from, by defining who you are, what you do, what makes you different, and who you serve.

Then, I translate your brand clarity into a resonant brand visual vocabulary your audience feels connected to because it’s all infused with meaning. You’ll stand out with the power of symbology, color psychology, meaningful font choices, engaging photos, and unique handmade visual elements.

Every kind of design under the rainbow.

20+ years of experience across the entire graphic + web design spectrum, partnering with coaches and course creators to create results.

 Strategic design that shows meaning.

I focus on winning you clients with a 3-pronged approach – clarifying your brand strategy, designing with consistency, and raising conversion ethically.

Handmade designs that show who you really are.

Congruence, beauty, and uniqueness help you stand out, connect with your clients, and make your business vision come true.

What clients are saying

“Erin created a WOW logo and webpage that sealed the deal on 3 big package executive clients and an invitation to appear on a 1 hour television show – all within 72 hours of going live. She has a unique workbook that dives deep into the heart & soul of my business, my target market’s psyche and the pulse of my industry.”

Marie Guthrie
The Legacy Track Coaching

“Erin is a design dream come true! Without fail, she is able to take the vision I have in my head and transform it into a design masterpiece. I now refer her to all my small business coaching clients for their entire identity package and they all love her too. She turns projects on a dime and you can’t beat the value she offers. I highly recommend you hire her for all your design needs.”

Kelly O’Neil
Coach

“The thing I LOVE about working with Erin is how FAST she “gets” the concepts we need, and how she ties everything together. Our logo compliments our letterhead, which ties in with the business cards, which look great with the thank you notes, and it all lines up well with the website. Everything was custom, made-to-order and there is nothing cookie-cutter about her work. When you want more than “just a logo”—that is, when your business is ready for the next level of having a real, living identity—you’ll be very glad you went with Erin.“

Ben Utley
Physician Family Financial Advisors

“Looks good. Logo really looks clear. I know I tell you this all the time, but you really went above the ‘call of duty’ I really appreciate all your work and your patience throughout this project — especially working with so many people and revisions.”

Brian Lyau
LogiGear

“You clearly presented the process we’d use for working together, listened carefully to my preferences and business goals, and then offered logo design options that capture the spirit and identity of the business. I appreciate your willingness to explore and explain alternatives during the project and your clear communication.”

Josh Malkofsky-Berger
Wider Field

“Erin has done a terrific job of keeping my site fresh, clean and up-to-date. The best thing about working with Erin is how incredibly responsive she is. When we’re working together, I know things will get done quickly and, more importantly, they’ll get done correctly – the first time!”

Katherine Gordon
Copykat

Featured Work

The Sky’s the Limit with a Stellar Brand

Stand Out and Shine

Luscious Launches

Capitalize on Consistency

Connect Emotionally

Convert Courageously

Evolve and Expand

Imagine…

Every day, you wake up feeling confident about your brand. You have all the marketing pieces you need to market your latest offerings at your fingertips. They look gorgeous together and create a consistent impression that cement you in your clients’ minds and hearts. Conversions are going great and your business is growing.

There’s a brand designer in your back pocket to see you through your upcoming launches, bringing your big ideas to life. No matter what you need, you know you can send it over and get a reasonably-priced design quickly. With each new launch, we strengthen your brand universe, capitalizing on all the designs you’ve created in the past.

You get to simplify your content creation process by handing off the design work and you have more time to deliver your stellar services, to spend with your family, and you find yourself actually doing the hobbies you missed.

How would it feel to be confident that your brand and website were creating results in your launches and supporting your business growth?

READY FOR NEXT STEPS?

HERE ARE SOME OF THE THINGS WE CAN DO TO GET STARTED.

LEARN MORe

More about what I do

ART

WANT TO CHAT?

Let’s talk about creating a Brand Universe for you. We meet for 30 minutes on Zoom (phone by request).

BOOK YOUR COMPLIMENTARY CALL NOW.

GET A NO-CHAT QUOTE

If you know what you want, you can send over those details and I’ll get back to you by email.

WE DON’T HAVE TO SCHEDULE A CALL 🙂

YOUR BRAND IS LIKE A UNIVERSE.

Create your brand strategy and learn about all the result-generating components of a Stellar Brand.

Coming soon, and I have never been more excited about something I’m creating.

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