Does your brand contain multitudes?
Whether you're creating a funnel, a family of offers, or even a family of companies, I'm the brand designer who will keep it all together for you.
When Your Brand Contains Multitudes
Fragmentation
With multiple products, services, or divisions, businesses often end up with disconnected brand elements that confuse their audience.
Inconsistency
As offerings multiply, maintaining visual and messaging consistency becomes a constant struggle, diluting brand recognition.
Identity Crisis
When serving different audience segments with varying offerings, your core brand identity can become diluted or confused.
Managing multiple offerings, audiences, or even companies creates unique branding challenges. As your business grows in complexity, keeping everything aligned becomes increasingly difficult.
Transform Your Brand into a Harmonious System
Imagine a brand that naturally draws in your ideal clients—one where every element works together in perfect harmony to tell your story and showcase your unique brilliance.
Natural Attraction
Your brand naturally pulls in your ideal clients, eliminating the need to constantly push your marketing message outward.
Perfect Alignment
Every element of your brand works in harmony, creating a cohesive experience that feels authentic and resonates with your audience.
Sustainable Growth
Your brand builds momentum over time, creating a foundation for long-term success that evolves naturally with your business.
What if all your different offerings, audiences, and initiatives could exist in perfect harmony—part of a single, cohesive system that naturally attracts the right people to each element?
Just like in our universe, where countless celestial bodies exist in organized harmony around a central sun, your brand can be a beautifully organized system where every element has its proper place, purpose, and relationship to the whole.
HOW WE DO IT
Think of Your Brand Like a Universe
A complex but beautifully organized system where everything connects - when you know how it all fits together.
Your Sun
At the center burns your sun - your WHY and your values. This is the gravitational center that everything else orbits around.
Your Planet
Your business is the main planet in this system, with its own unique landscape of differentiators that make you stand out.
Your Moons
Around your planet orbit your moons - your products and services that extend your brand's reach and impact.
Your Atmosphere
Three powerful energy fields surround your planet and moons - vibes, personality, and voice that create your unique brand experience.
Your Visitors
Your ideal visitors - the clients and customers you most want to work with - travel on carefully plotted orbit paths to reach you.
Your Stars & Constellations
Stars and constellations of your designs like your logo, marketing material and website guide visitors to your solar system.
The Brand Gravity Process
When all of the elements of your brand universe are aligned and working together, it creates Brand Gravity - a force that welcomes visitors from other worlds into your orbit. Here's how we make it:
Clarity
Start by clarifying your brand’s strategy, ensuring you have the foundation for consistent growth.
Craft
Strategically designing your brand’s visual identity to communicate and evoke emotion.
Curation
Thoughtfully creating, collecting and organizing your brand elements.
Consistency
Ensuring every touchpoint across your galaxy aligns with brand guides and templates.
Cultivation
Embodying your brand to connects, priming you to convert and evolve as your business expands.
Meet your brand’s ground control: Erin Stratton
I’ve spent two decades navigating the world of brand and web design. With a background in architecture, photography, and graphic design, I’m incredibly skilled at blending creativity with structure to help businesses grow their brands in ways that are strategic and stylish.
What I do goes beyond making things look good — I help small business owners and entrepreneurs like you build brands that last.
Designing things a little differently—and that’s a good thing.
I don’t simply start with a logo or a website and call it a day. We start with mapping the bigger picture, taking the time to understand the full galaxy of your brand so we can map out a strategy that ensures you’re not just thinking about small steps you can improve your conversion with today, but giant leaps ahead to ensure your choices will support your strategy for decades to come.
Expect an emphasis on building connection (the precursor to conversion!).
When we work together, you’ll get a brand that not only feels like a true reflection of you but one that’s designed to grow and evolve with your business. What I do goes beyond making things look good — I help small business owners and entrepreneurs like you build brands that last.
Field Reports From Fellow Explorers
Hear from business owners who've built their Brand Universe
I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.
Stephen Hay
People and Process Limited
Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.
Carey Richard
Pat Richard Insurance Agency
How We Can Work Together
From mapping your Brand Universe to crafting your visual identity, I offer comprehensive services to build your brand's gravitational pull.
Center of Gravity Identification
Unite your multiple passions by discovering and using your Center of Gravity in your brand.
Brand Strategy
Map your complete Brand Universe to create a strong gravitational center that guides all your brand decisions.
Brand Design
Create the visual elements that guide clients to your brand - from logo to complete identity systems.
Brand Revamp
If your brand needs a refresh, I can help you update it. If your brand is missing some pieces, I can fill the gaps..
Web Design
Build a digital home that naturally attracts your ideal clients and guides them through their journey.
Ready to Build Your Brand Universe?
Stop pushing your marketing uphill. Create a brand with natural gravitational pull that attracts your ideal clients.
