Build a Brand That Helps
The Real You Shine
I help service-based entrepreneurs build brands that feel like home—so you can finally show up confident instead of ashamed.
FEATURED IN
You're Here Because Your Brand Doesn't Feel Right
You tweak your colors. Redesign your logo. Rewrite your website copy. Again. And again. Each time hoping this will be the version that finally clicks.
But instead of moving forward, you're spinning your wheels—burning time, energy, and money on surface-level changes that never quite feel right.
Here's what's really happening:
Your brand doesn't feel like you. So every time you look at it, you tense up. You feel ashamed to share it. You can't relax inside your own business.
And when your brand stresses you out instead of supporting you, everything gets harder. Your messaging feels off. Your ideal clients scroll past. That confidence you need to show up? It disappears.
It's time to build a brand that actually supports you—so you can finally feel like yourself and show up accordingly.
When your brand feels like home, everything feels better...
Your dream clients are pulled towards you like gravity.
When your brand reflects who you actually are—your specific way of explaining things, your strong opinions, your unexpected interests—the right people are magnetically attracted.
You stop wasting time on discovery calls with people who aren't a fit. The clients who book already get your vibe. They're choosing you because of who you are, not despite it.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it. "
MARIE GUTHRIE
THE LEGACY TRACK
EXECUTIVE COACH
Your brand helps you make your dreams reality.
Ben came to me as a solopreneur who wanted to grow beyond himself.
The brand we built together evolved with him over the years—flexing as his vision expanded. Today, he runs a thriving practice with 4 advisors. He gets to take time off with his family and focus on building the business the way he always wanted.
That's what happens when your brand can grow with you instead of locking you into who you were.
Before I found Erin, I thought a logo was just a picture and some words, so I tried online logo package deals and was seriously disappointed: they were just order takers. The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
You create your legacy your own way.
Kay came from a corporate background—stiff, formal, "professional."
But her secret to success? She "sparkled." She used feminine style and communication with flair to stand out and get her way at work. When she started her business, she didn't know if shewas allowed to build a brand around that.
I helped her own it. In everything. Her brand became inseparable from who she was.
So much so that when she passed away, her "sparkle" was the consistent thread in her memorial messages. Her brand became her legacy.
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you become it. And she'll Marie Kondo your entire business presence from top to toe."
What it costs when your brand stresses you out
When your brand makes you feel frazzled, ashamed, or like you're performing—you pay a price that goes far beyond wasted design dollars.
You hesitate to show up. Your ideal clients scroll past without stopping. You keep investing in rebrands that don't solve the real problem. And your business growth? It stalls.
You can't build a thriving business—or the legacy you envision—when your brand keeps you stressed.
Recent Designs
KAY WHITE
BRAND EVOLUTION
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. But I'm not just a designer—I help you build brands that feel like home instead of stressing you out.
Here's what makes me different:
Brand, web, marketing, animation, custom paintings, murals, environmental design—I can handle all of it.
After 24 years studying psychology and brain science, I know why your brand feels off—and how to fix it.
This isn't surface-level work. We get clear on who you actually are, then build your brand from that honest place. Most clients say I'm their last redesign because we finally get it right.
Real human design. I paint murals. I create custom artwork. Not AI, not templates.
I've burned out. I've rebuilt myself. I know what it's like to feel frazzled and ashamed of your own brand.
Now I help you stop performing and start being yourself—so you can finally feel good inside your own brand.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Let's Build Your Brand Together
Ready to stop rebranding and start feeling like yourself while getting the results you want?
What happens on the call:
We'll dig into what's stressing you out about your current brand together
I'll tell you honestly if I think we're a good fit
If it feels right, we'll talk about next steps
No pressure. Just real conversation about what you're building.
Common Questions
It means we start by getting clear on who you actually are—not who you think you should be. We build your brand from that honest place, so when you look at it, you feel proud instead of stressed. You can relax inside your own business.
Yes. You work directly with me. I bring in specialists only for complex technical projects.
Most designers focus on making things look good. I focus on making you FEEL good inside your brand—so you can show up confident and proud, not frazzled and ashamed.
Service-based entrepreneurs—coaches, consultants, wellness practitioners, creative professionals. People who need a design partner who gets what they do.
Yes! Everything is virtual.
Erin Stratton designs brands for coaches building legacies, not just businesses. Since 2001, I've been helping entrepreneurs get off the rebrand rollercoaster and create brands that attract dream clients and grow with them for years. Based in San Luis Obispo, CA.
Brand design for coaches ready to take off.
©2017-2025, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions