Attract More Clients With A Brand Identity

How A Logo Impacts The Know-Like-Trust Factor You’ve probably heard that people buy products and services from people they know, like and trust. And, as I have done, you’ve probably wondered how you can foster more of this “Know-Like-Trust”...

The Layers Of Your Brand

Branding is a hot topic in marketing these days, but it’s defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer. Here are our definitions of some of the most...

Feeling Your Work In Your Bones

I just got asked how I select fonts for a brand in an interview, and my answer was not what the interviewer expected: At this point, it’s in my bones. When I select a font, I can rely on my nervous system to tell me it’s right. When I find just the right...

Having a tough time writing your web copy?

Me too, until just yesterday. I’m a web designer who’s writing her own website and has been having a doozy of a time getting the words out of her head and on to the page. I alternated between having too many things to say and being paralyzed with...