Building standout brands that capture your spark and lift your business.
For coaches and entrepreneurs ready to bring their full selves to their business—with a designer-coach who helps you build the brand AND the confidence to own it.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it."
MARIE GUTHRIE • EXECUTIVE COACH
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE • EXECUTIVE COACH
Your brand isn't showing who you really are.
You know who you want to serve, what you're here to do, and how you want to show up.
But your brand is generic. Hiding what makes you different. Keeping you invisible.
The cost: The right clients scroll past. The wrong ones book calls. You stay stuck performing a watered-down version of yourself.
24 Years Building Brands—And Coaching the People Behind Them
Why Skyward Ink? Because your brand isn't just decoration—it's the blueprint for your rise. I help you design the business you're meant to build, then coach you to soar in it.
Most designers hand you a logo and wish you luck.
I'm a designer + coach. I design your complete brand system AND teach you how to live in it—how to show up as yourself, lean on what makes you different, and turn that into business growth.
What this looks like in practice:
I bring psychology, art direction, presence coaching, and brand strategy together. You get a brand designed around the real you, plus the coaching to actually use it—to market confidently, show up powerfully, and stop second-guessing.
The result: You attract exactly who you're meant to serve. They book calls already convinced. Your business grows aligned with who you actually are.
I'm Erin, Designer, Coach, and Artist
For 24 years, I've been the person coaches and entrepreneurs come to when they're ready to stop hiding and start building.
I bring psychology, art, presence coaching, and brand strategy to every project—because I believe your brand should help you rise, not just look pretty.
Based in San Luis Obispo, I work with clients worldwide who are done playing small.
My Stats
24 years
Building Brands
450+
brand systems designed
170+
brand families expanded
Every project custom-built for the real human behind the business
The Brand Becoming Framework
Five stages that take you from invisible to unforgettable—and help you rise into the business you're meant to build.
Delve
We explore who you actually want to serve and what you're really here to do. You learn to talk about your brand without hedging.
Distill
We decide exactly how you want to present yourself—and claim it. Clarity replaces confusion.
Design
I design a brand that feels like you. Your visuals finally match your vision.
Distinguish
We infuse creativity into your marketing so you stand out. You learn to curate a presence that's unmistakably you.
Dwell
Your brand isn't a one-time purchase. It's a practice you keep living. I coach you to keep evolving and building.
How I Can Help
Brand Spark Audit
Does your brand show what makes you special? This audit reveals how well you're demonstrating your distinctiveness.
BETA PRICE: $97
Brand Glow Up
Your brand is close—it just needs strategic refinement to help you show up with more confidence and alignment.
Total Brand Transformation
Complete brand design that reflects the real you, plus coaching to own it.
Custom work built to move you toward your vision.
Brand Coaching
Already have a brand? I'll help you use it powerfully without second-guessing.
The Work
The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"She doesn't just update your design—she helps you become it."
KAY WHITE
CAREER & EXEC COACH
Ready to rise?
Let's talk about what you're actually trying to build—and create a brand that takes you there.
Brands you can live in for coaches building legacies, not just businesses.
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
Brands built to rise.
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