Get off the rebrand rollercoaster so your business can take off.
I help coaches build brands that attract dream clients, make their dreams reality, and create their legacy, their way... are you next?
FEATURED IN
You're stuck in the cycle.
You tweak your colors. Redesign your logo. Rewrite your website copy. Again. And again. Each time hoping this will be the version that finally clicks with your ideal clients.
But instead of moving forward, you're spinning your wheels—burning time, energy, and money on surface-level changes that never quite feel right.
Here's the truth: Your brand isn't broken. It's just unclear, and not aligned to who you really are.
And when your brand lacks clarity, everything gets harder. Your messaging feels off. Your ideal clients scroll right past you. And that confidence you need to show up and sell? It disappears.
It's time to stop second-guessing and start building an aligned and flexible brand that actually works—one that attracts your dream clients, attract dream clients, make your dreams reality, and create your legacy, your way.
When your brand is aligned & flexible, great things happen...
Your dream clients are pulled towards you like gravity.
When your brand reflects who you actually are—your specific way of explaining things, your strong opinions, your unexpected interests—something shifts. The right people are magnetically attracted. The wrong people move on quickly.
You stop wasting time on discovery calls with people who aren't a fit. The clients who book calls already get your vibe. They're choosing you specifically because of who you are, not despite it.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it. Her process went deep, exploring my business and target market thoroughly."
MARIE GUTHRIE
THE LEGACY TRACK
EXECUTIVE COACH
Your brand helps you make your goals into reality.
Ben came to me as a solopreneur who wanted to grow beyond himself.
The brand we built together evolved with him over the years—flexing as his vision expanded. Today, he runs a thriving practice with 4 advisors. He gets to take time off with his family and focus on building the business the way he always wanted.
That's what happens when your brand can grow with you instead of locking you into who you were.
Before I found Erin, I thought a logo was just a picture and some words, so I tried online logo package deals and was seriously disappointed: they were just order takers. The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
You create your legacy your own way.
Kay came from a corporate background—stiff, formal, "professional."
But her secret to success? She "sparkled." She used feminine style and communication with flair to stand out and get her way at work. When she started her business, she didn't know if shewas allowed to build a brand around that.
I helped her own it. In everything. Her brand became inseparable from who she was.
So much so that when she passed away, her "sparkle" was the consistent thread in her memorial messages. Her brand became her legacy.
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you become it. And she'll Marie Kondo your entire business presence from top to toe."
What it costs when your brand is unclear
When your brand lacks clarity, you pay a price that goes far beyond wasted design dollars.
You hesitate to show up. Your ideal clients scroll past without stopping. You keep investing in rebrands and redesigns that don't solve the real problem. And your business growth? It stalls.
Without a clear brand, attracting clients feels like pushing a boulder uphill. You're working harder for fewer results, stuck wondering why it's so much easier for everyone else.
You can't build a thriving business—or the legacy you envision—on a shaky brand.
Recent Designs
KAY WHITE
BRAND EVOLUTION
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. I make it flexible enough to keep growing with you. And I stick around to help you keep improving.
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Let's Build Your Brand Together
Ready to stop rebranding and start getting the results you want?
What happens on the call:
We'll dig into what's not working with your current brand together
I'll tell you honestly if I think we're a good fit
If it feels right, we'll talk about next steps
No pressure. Just real conversation about what you're building.
Erin Stratton designs brands for coaches building legacies, not just businesses. Since 2001, I've been helping entrepreneurs get off the rebrand rollercoaster and create brands that attract dream clients and grow with them for years. Based in San Luis Obispo, CA.
Brand design for coaches ready to take off.
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