Take your business to the next level with a brand that grows with you.
HUMAN, HANDMADE DESIGN
for SERVICE-BASED ENTREPRENEURS
who want a partner, not just a project
FEATURED IN
Does your brand feel broken?
Maybe you've outgrown your brand. Or maybe it never quite fit in the first place.
Do any of these sound like you?
You've redesigned before (maybe twice) and you're exhausted by the cycle. Your brand feels like Frankenstein's laboratory—pieces added over the years that don't work together. You're juggling multiple designers and it's draining. Or your brand just doesn't match your energy anymore.
You have the nagging feeling that you're missing out on really wonderful potential clients.
The truth? You're probably right.
It's Time To Work With Someone Who Can Do It All
Let me introduce myself: I'm a design unicorn.
I've been doing this for 24 years. And I've learned how to handle pretty much everything a service-based business needs.
Brand strategy and identity. Websites that convert. Marketing materials. Social templates. Presentation decks. Email graphics. Custom illustrations and brand artwork (I paint for my clients!). Video. Animation. If your business needs it, I can probably handle it.
You work directly with me. Not a team of juniors. Just one experienced designer who gets your business. You are talking to the person who does your designs, directly. And she answers the phone.
And here's the best part: We don't just do one big redesign and call it done. We build you a brand that can evolve with you—so you're not starting from scratch every time you level up.
Who You Really Are Matters
It matters to the world. It matters to your clients. And it matters for your brand.
When you work with me, we go deep below the surface to define your whole vibe. Together, we sift through your ideas, expertise, stories... and even those pesky self-doubts.
I chip away the fluff to help you distill and amplify the core of your brand—and clarify where you fit in the market so you can stand out.
Beautiful Designs You'll Share With Pride
After getting to know you and your business, I'll design custom brand visuals that capture your unique vibe—so your perfect people instantly know they're in the right place.
Everything is handmade. Real human design. I often paint for the brands I create. Not AI, not templates, not cookie-cutter work.
Everything is strategic. I bring brain science and psychology into every choice. After 24 years, I know what works—and why.
Everything is built to last. Most clients say I'm their last redesign. We build modular brand systems that can evolve without starting over. Your logo for life.
You'll walk away proud and excited to share your business—with brand clarity that extends to everything you do.
Sounds good? Then it's time to work with a professional brand & design partner = me!
Recent Designs
SWELL
LOGO, BRAND IDENTITY DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
The Best Part Is
It Doesn't Have to Take Forever (Or Be Perfect Before You Launch)
I work in agile sprints—focused bursts of strategic work that get you real results without the 6-month wait.
We get it right, not rushed. But we also don't treat your brand like a top-secret project that can't see daylight until it's "perfect."
Start with a project. Brand identity. Website. Marketing materials. Whatever you need most right now.
Move to partnership. Many clients start with one project and stay for ongoing support. I become your design department—handling whatever comes up as you grow.
You'll know the timeline. You'll see progress along the way. And you can get back to what you really love: working with your favorite clients.
Sounds good? Then it's time to work with a professional brand & design partner = me!
Brands That Actually Work
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben grew from solo to 4 advisors without burning out
His brand evolved with him—and his clients trusted the growth.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie landed 3 executive clients in 72 hours after her rebrand
Not because the logo was prettier—because there was finally resonance.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay evolved from coach to thought leader
Her brand grew naturally at every stage because it always felt true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
Meet Your Designer
Hi, I'm Erin!
I'm fired up to collaborate with passionate business owners like you, who do work that lights you up!
Here's what makes me different:
I'm a design unicorn. Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
I'm obsessed with brain science. After 24 years, I know what makes people connect and how to design for that.
I go deep. Most clients say I'm their last redesign because we finally get it right.
Everything is handmade. Real human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
How We Can Work Together
Brand Evolution Package
Alignment work + strategy + complete visual identity
We start with getting you reconnected to your truth. Then we build your brand strategy and visual identity from that aligned place—so there's resonance between who you are and what you're showing the world.
Body first. Truth first. Resonance follows. Design reflects it.
Starting at $5,000
Online Presence Package
For clients who've completed the brand identity work and are ready to expand
Strategic website + social template design
We take your aligned brand identity and expand it into a complete online presence:
5-page strategic website with copy review for alignment
Social headers (up to 3 platforms)
6 template graphics (5 images + 1 carousel)
You provide the copy, I review it for strategy and alignment, then design everything with best practices baked in.
Starting at $4,500
Common Questions
It's when your brand reflects the real experience of working with you—in a way your clients can feel on an emotional level. When there's resonance, trust happens naturally. When there's not, you're working twice as hard to convince people.
Because your clients can feel when something's off. If you're building from anxiety, shoulds, or performance—they sense the disconnect, even if they can't name it. The alignment work gets you grounded in your truth first, so we can design a brand that creates resonance and trust naturally.
The full Aligned Brand Evolution Package is 8 weeks. But we can start with a free 30-minute Brand Alignment Clarity Session to see what makes sense for you.
Yes! All sessions are virtual.
We can do that too. But after 24 years, I've learned the brands that create real trust start with alignment first—so there's resonance between your truth and your visuals. Let's talk about what you need.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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