Build a Brand That Shines

(So You Don’t Have To)

Your brand should be the star—so you can get off camera and back to the work you actually love.

You Went Into Business to Do Great Work, Not to Compete for Attention

You started your business to coach, create, consult, or build something extraordinary. But somewhere along the way, you became your own marketing department.

Instead of shining in your craft, you’re stuck explaining what you do, justifying your expertise, and convincing people to hire you.

That’s not why you went into business.

Your brand should be the one in the spotlight—so you can get back to the work you actually love.

LET'S DO THIS!

I Build Brands That Make You the Obvious Choice

A brand isn’t just a logo—it’s an entire constellation of elements that work together to tell your story, prove your value, and draw the right people in.

Brand Identity Systems

Cohesive, flexible visual identities—logos, colors, fonts, and all the pieces—that keep working no matter what bold move is next.

Strategic Web Design

Websites that explain your value clearly and confidently, so visitors understand why you’re the right fit—before you ever pitch them.

Launch & Marketing Design

Visual design for your programs, courses, and wild new ideas—always aligned with your brand family.

Illustration & Art

Custom visuals that bring your brand personality to life and make complex ideas instantly engaging.

Ongoing Brand Partnership

Long-term creative support for the pivots, expansions, and experiments you’ll inevitably dream up.

Hand-
Drawn

Your brand deserves more than stock shapes and templates. I craft custom, hand-drawn elements that add warmth and personality, so every detail feels unmistakably yours.

Authentic (Not Trendy)

Trends come and go, but your brand should never feel dated. I design with depth and intention so your identity stays relevant without chasing what’s “in” this year.

Built to
Last

Your business won’t be the same two years from now, and your brand shouldn’t hold you back. I create flexible systems that adapt to new offers, directions, and ideas—without losing cohesion.

LET'S DO THIS!

Designed for Experts Who’d Rather Do Great Work Than Sell It

The coach who wants to focus on transforming lives, not explaining why coaching works
The consultant who'd rather solve complex problems than constantly pitch their expertise
The expert who has deep knowledge to share but hates being "salesy"
The creative business owner making light-up hula hoops, artisan products, or anything wonderfully weird that needs a brand as unique as they are

LET'S TALK

HIRE ME

Why I Build Brands This Way

I’ve never loved being the center of attention—but I knew my business needed to stand out. The solution? Letting my brand be the star while I worked behind the scenes.

Once I realized design could do the heavy lifting—making me the obvious choice without constant convincing—I stopped burning out and started thriving. Now I help my clients do the same.

Ready for a Brand That Makes You the Obvious Choice?

Let’s create an identity that shines so clearly, your ideal clients know you’re the one they’ve been searching for.

LET'S TALK

HIRE ME

"When you want more than 'just a logo'—that is, when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."

BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS

CLIENT SINCE 2009 See his designs >

“She doesn’t just design your brand—she helps you become it.”

I tell her my plans, and she makes it real. I had clear ideas, she made them better. We've worked together for years, across time zones, and she always keeps me on track.

KAY WHITE, PERSONAL BRAND

See her designs >

AS SEEN IN