Brand Design for the Long Haul
Functional & fun visual systems that grow with your expertise, from launch to legacy
AS SEEN IN
Your Brand Should Look As Good As You Are.
And it should last as long as you need it to, without getting stale or losing touch.
You're brilliant at what you do. You write, teach, speak... your expertise runs deep.
But your brand? It either feels scattered or blends in with everyone else.
I translate your knowledge into visual systems that stand out in your field and work across everything you'll ever create. No trendy redesigns that look dated in two years. Just visual equity that compounds over decades and makes you the expert people think of first.
And when it is time to grow and evolve? I'm here to help you make the next step and the transition make sense and preserve that equity you've been building all along.
I've worked with 600+ passionate entrepreneurs in industries like these:
Coaches / Consultants / Wellness Practitioners / Creative Studios / E-commerce Brands / Professional Services / Tech Startups / Online Educators / Therapists / Multipassionate Entrepreneurs / Pet Businesses
How I Help You Stand Out
Living Brand Families
More than just a pretty logo—complete visual systems that evolve with you. When you write that book or launch that course, everything feels intentionally connected while standing out in your field.
Visual Translation
I turn your complex ideas into distinctive visuals that stick. Your audience instantly recognizes your work and understands your concepts through strategic design that makes expertise unforgettable.
Enduring Strategy
Built for recognition and longevity. Brands that become more distinctive as your expertise deepens, creating visual equity that strengthens your authority and makes you the go-to expert.
Design Specialties
Brand Design
Handcrafted brands that make you memorable and grow with your expertise. Visual vocabulary systems that stand out in your industry and work across all your projects—books, courses, podcasts, everything.
Website Design
Websites that showcase your expertise with the same distinctive visual vocabulary as your brand. Cohesive, memorable, and built to convert your ideal clients while reflecting the depth of what you do.
Learning Design
Transform your expertise into beautiful ebooks, courses, and workbooks. Professional layouts that make complex information digestible while maintaining your distinctive brand throughout your educational content.
Designer on Call (Retainer)
Get it all with ongoing design support. Monthly design time for brand consistency across new projects, marketing materials, course graphics, book layouts—whatever you need as your expertise expands.
Meet Erin
I'm a hybrid designer-artist who builds brands that work for decades.
I've been creating distinctive brand families for over 20 years, and some of my earliest clients are still using (and loving) the visual systems we built together. I'm obsessed with creating brands that don't just look good today, but get better as your expertise grows.
I have synesthesia, which means when you describe your expertise, I literally see it as colors and shapes. This helps me translate your complex ideas into visual systems that capture the true depth of what you do.
When I'm not designing, you'll find me painting or learning more about how the brain works. Both fuel my passion for creating brands that work automatically and make you unforgettable in your field.
Recent Work
SWELL
LOGO, BRAND DESIGN & PATTERNS
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND + WEB ADVENTURE
(MANY PLATFORMS SINCE 2009)
MIRABILIA
BRAND + SHOPIFY
Kind Words
She doesn't just design a brand, she helps you become it. When it came time for a proper makeover, I had serious resistance. But then I remembered our process. Time, planning, leading to exactly what I wanted.
Erin kept me on track. We know and like each other, and she made the whole thing actually brilliant fun. You need support and others to spur you on, and I 100% recommend this brilliant woman. She doesn't just update your brand—she helps you Marie Kondo your entire business presence from top to toe.
Kay White
Coach for Ambitious Corporate Women
Ready to build something that lasts and stands out?
Send me a note—I can't wait to hear what you're building.
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