Be yourself.
Grow your business.
Leave your legacy.
I help small businesses build brands that help make your business dreams reality, attract dream clients, and last for decades.
FEATURED IN
Building a brand your way takes bravery.
Most brand advice pushes you to strip out your personality to look "professional." To wait until you can afford a $10K rebrand. To follow a 40-page strategy deck written for corporations with massive budgets.
So you end up performing a version of yourself that doesn't feel real. Your brand becomes a costume you put on instead of something that reflects who you actually are.
To build a brand that works—one that attracts the right clients and energizes you—you need to be able to embody that brand every day. Even when you're pivoting or PMSing.
What happens when you show up as yourself in your brand:
Your brand helps you make your goals into reality.
Ben came to me as a solopreneur who wanted to grow beyond himself.
The brand we built together evolved with him over the years—flexing as his vision expanded. Today, he runs a thriving practice with 4 advisors. He gets to take time off with his family and focus on building the business the way he always wanted.
That's what happens when your brand can grow with you instead of locking you into who you were.
Before I found Erin, I thought a logo was just a picture and some words, so I tried online logo package deals and was seriously disappointed: they were just order takers. The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
Your dream clients are pulled towards you like gravity.
When your brand reflects who you actually are—your specific way of explaining things, your strong opinions, your unexpected interests—something shifts. The right people are magnetically attracted. The wrong people move on quickly.
You stop wasting time on discovery calls with people who aren't a fit. The clients who book calls already get your vibe. They're choosing you specifically because of who you are, not despite it.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it. Her process went deep, exploring my business and target market thoroughly."
MARIE GUTHRIE
THE LEGACY TRACK
EXECUTIVE COACH
You create your legacy your own way.
Kay came from a corporate background—stiff, formal, "professional."
But her secret to success? She "sparkled." She used feminine style and communication with flair to stand out and get her way at work. When she started her business, she didn't know if shewas allowed to build a brand around that.
I helped her own it. In everything. Her brand became inseparable from who she was.
So much so that when she passed away, her "sparkle" was the consistent thread in her memorial messages. Her brand became her legacy.
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you become it. And she'll Marie Kondo your entire business presence from top to toe."
What it costs when your brand doesn't fit
Every day you stay in a brand that doesn't fit is a day you're leaving money on the table. It's not dramatic—it's just true. Your clients can feel the mismatch, it creates a trust gap and, boom.... they're outta there.
When your brand doesn't feel like you, showing up becomes work. Marketing becomes a chore. And when showing up feels hard, you do less of it. Which means fewer opportunities, fewer clients, and slower growth.
Recent Designs
KAY WHITE
BRAND EVOLUTION
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. And I stick around to help you keep improving.
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Let's Build Your Brand Together
Ready to stop pretending and start growing your legacy?
What happens on the call:
We'll dig into what's not working with your current brand together
I'll tell you honestly if I think we're a good fit
If it feels right, we'll talk about next steps
No pressure. Just real conversation about what you're building.
Erin Stratton designs brands for business owners who are done pretending and want an aligned brand. Since 2001, I've been helping service-based entrepreneurs build brands that reflect who they actually are. Based in San Luis Obispo, CA.
Brand design for the brave
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