Building stand out brands that capture your spark and skyrocket your sales.
For coaches and entrepreneurs ready to step into their power with designs that reflect them—so they can rise.
"She doesn't just update your design—she helps you become it."
KAY WHITE • CAREER MENTOR • UK • See her designs >
Your brand is playing small.
But you're not.
You know who you want to serve.
What you're here to do.
How you want to show up.
But your brand? It's hedging. Hiding what makes you different. Playing it safe.
I bring all of you into your brand—so you can show up powerfully and build what you're meant to.
24 Years Building Brands That Show How You Shine
I'm brought in when coaches and entrepreneurs are ready to stop playing small and build a brand that reflects their full vision.
I see where you're holding back—the expertise you're not claiming, the clients you're not naming, the parts you think don't belong—and I bring all of it into your brand.
The cost of playing small: When your brand doesn't reflect who you are, the right clients scroll past, the wrong ones book calls, and you stay stuck performing a diluted version that drains you.
Most designers stop at making it look good. I don't.
Because a beautiful brand means nothing if you can't actually use it.
That's why I built The Brand Becoming Framework™—a complete system that gets you from playing small to building powerfully.
The Brand Becoming Framework
Five stages. From misaligned to embodied. From hidden to powerful.
Delve
We explore every question about your business and brand. Who you actually want to serve. What you're really here to do. How you would do it if it was completely up to you.
Distill
We decide exactly how you want to present yourself. No more hedging. We claim it.
Design
I design a brand that feels like you. Every element working together to communicate your truth clearly.
Distinguish
We infuse creativity into your marketing so you stand out. Your difference becomes your advantage.
Devote
Here's what makes this different: We build your confidence to actually claim your space. Through embodiment practice and mindset work, you grow into the person who can boldly own this brand.
The result: The right people see you and resonate with your presence. They book calls already convinced. You stop wasting energy on prospects who were never going to fit.
Your brand starts doing its actual job: resonating with the truth about you so the right people feel it instantly.
How I Can Help
Brand Spark Audit
Your brand
Does your brand show what makes you special? This audit reveals how well you're demonstrating your distinctiveness, showing your spark and wowing your crowd.
Here's how it works:
1. Send me your current brand materials.
2. Fill out a questionnaire about your vision.
3. We meet and discuss the above in more depth.
4. You get a map (PDF) showing you exactly where you're playing small, and outlining the steps to fix it
BETA PRICE: $97
Brand Glow Up
Sometimes a brand is close to aligned but needs a few adjustments - if this is you, I can help,
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Total Brand Transformation
I design a brand that reflects the real you—who you want to serve, what you actually know, how you really show up.
Custom work. Built strategically to move you towards your vision.
A brand that reflects what you're actually here to build.
This isn't about looking professional. It's about looking like you and claiming it boldly.
Resonant and Real - Embodiment Coaching
Then we do the work so you can actually own it. Not just have a pretty brand—but show up powerfully in it.
This is where the brand comes to life - where you learn to stay aligned with your brand (even if that means evolving the brand to keep up with your growth), turn your clients' feedback into brand gold, and curate your aesthetics for maximum impact.
You'll learn to live as your brand, so that your personal and online presences are resonant, real and trust-building.
Why this works
I've watched coaches and entrepreneurs hide their vision. Water down their expertise. Apologize for themselves. Play small to stay "professional."
And I've watched what happens when they stop.
When you bring your full self into your brand:
You attract exactly who you're meant to serve—they feel it instantly
Your business grows the way you envisioned—building what's true to you
You show up powerfully as yourself instead of performing
You stop playing small.
You start building.
When I stopped playing small, I started bringing all of myself to my designs - which helps me make your brand into a whole experience of what it's like to be in your presence.
As part of my whole self brand process, I bring:
- emotionally-driven art
- cooking and food knowledge
- psychology
- healing knowledge
- wardrobe advice
- photography and modeling tips
and more to the table.
Bringing yourself fully into your work is how you create something real.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Why I design for truth
I don't believe in playing small or faking it. I believe in claiming what you want, building a brand that reflects it, and doing the work to rise.
For 24 long years, I've watched coaches and entrepreneurs hide their vision, water down their expertise, apologize for themselves.
And I've watched what happens when you bring your full self into your brand and build capacity to embody it
—You stop performing. You start living your brand. Aligned with your vibes, values and vision.
—Your clients can feel that you're telling the truth all the way through your materials. It brings on a whole new level of trust.
—And clients are able to see your authentic authority, which raises your value (many clients raise their prices when we work together).
The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it."
MARIE GUTHRIE
THE LEGACY TRACK
EXECUTIVE COACH
Ready to stop playing small?
Or reach out. Let's talk about what you're actually trying to build.
Brands you can live in for coaches building legacies, not just businesses. Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
Brand design that helps you take off.
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