I Don't Just Design Brands. I Transform Businesses.
Voice. Visuals. Vibe. Vision—all aligned so you can finally break through your ceiling.
"She doesn't just update your design—she helps you become it."
KAY WHITE • CAREER COACH
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE • EXECUTIVE COACH
You're Ready to Arrive. Your Brand Isn't
You've hit a ceiling.
Your brand still looks like the person who was just getting started. Your messaging doesn't reflect your actual expertise. And you're tired of explaining who you are to people who should already get it.
Here's what you actually need: Someone who aligns all four—voice, visuals, vibe, vision—so your brand does the work and you do the growing.
That's me.
HOW THIS WORKS
Voice. Visuals. Vibe. Vision. All Four. Together.
I work with coaches who've outgrown their brands. Your business isn't broken—your brand just can't take you higher.
We fix it together.
Voice
What you say and how you say it. No more hedging. No more muddled messaging. Just clarity that converts.
Visuals
The complete brand system that reflects where you're going—not where you've been. You finally look like the authority you are.
Vibe
How you show up and operate. The presence work that helps you claim your expertise without second-guessing yourself into oblivion.
Vision
The business model and systems. I don't just tell you what to do—I build it with you so your business actually supports the life you want.
It's all of it. Together. So your brand finally matches your expertise and you can break through.
I'm Erin, Brand Identity Architect
I'm Erin—designer, coach, and the anti-ego brand strategist.
For 24 years, I've been transforming businesses for coaches who are done explaining themselves. I bring psychology, presence coaching, and strategic precision to every project—because your brand isn't about my taste. It's about translating who you actually are into something that works.
I've evolved my own brand more times than most people think is allowed. I know what it takes to actually step into your authority instead of just having it on paper.
Based in San Luis Obispo. Working with clients worldwide. Usually covered in paint or cooking something that's been braising all day.
Ways to Work Together
Brand Evolution
Strategic realignment for coaches who are close but stuck at a ceiling. We refine your positioning, update your visuals, and get you claiming your next level.
Total Brand Transformation
Full rebuild. Voice, visuals, vibe, vision—all aligned. This is where we fix everything so your business works and you stop feeling like it's held together with duct tape.
Brand Rising Coaching
Your fractional brand department. For coaches who need someone in their corner as they scale.
The Work
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."
MARIE GUTHRiE
EXECUTIVE COACH
Stop figuring this out alone.
Let's talk about what you're actually trying to build—and create a brand that takes you there.
Built to break through.
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
Brands built to rise.
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