Brands That Grow With Your Expertise, and Never Get Boring
Functional, flexible & fun visual systems that grow with you... from launch to legacy
AS SEEN IN
You're brilliant at what you do.
You write, teach, speak—your expertise keeps expanding. Your brand should expand with you. I create visual systems that unite all your projects while keeping things fresh and professional.
Your Brand Should Grow As Fast As You Do
Launch Anything Confidently
New course? Podcast? Book? Each project gets its own professional look that clearly belongs to your brand. No more "does this match?" stress.
Stay Fresh Without Starting Over
Keep your audience engaged with fresh colors, patterns, and styles that evolve with your business—while building stronger recognition, not weaker.
How I Make This Happen
Instead of one rigid logo, I design flexible brand systems that unite everything you create, and visual vocabularies that give you endless ways to keep things interesting.
How To Expand Your Brand Family
Most designers give you a logo and brand guide and call it done. Call me for a brand family ecosystem that expands with your business, ensuring you never run out of ways to stand out—or get bored.
Build Your Flexible Foundation
Establish Create your core brand with smart systems designed for growth. Perfect for experts who know they want to grow..
Create Brand Extensions
Add courses, podcasts, books, or programs with designs that enhance your brand family while celebrating each project's uniqueness.
Keep Things Fresh & Engaging
Fresh colors, patterns, and elements that keep your brand current and interesting while maintaining the recognition you've built.
Brand Families That Cover It All
Brand Design
Handcrafted brand families that make you memorable and grow with your expertise. Visual vocabulary systems that stand out in your industry and work across all your projects—main business, books, courses, podcasts, everything belongs together beautifully.
Website Design
Websites that showcase your brand family expertise with the same distinctive visual vocabulary. Cohesive, memorable, and built to convert your ideal clients while reflecting the depth of what you do across all your offerings.
Learning Design
Transform your expertise into beautiful ebooks, courses, and workbooks that fit perfectly within your brand family. Professional layouts that make complex information digestible while maintaining your distinctive visual identity throughout all your educational content.
Designer on Call (Retainer)
Get it all with ongoing brand family support. Monthly design time for new brand family members, visual vocabulary refreshes, marketing materials, course graphics, design for an event—whatever you need as your expertise and offerings expand.
Your Design Partner for Your Growing Empire
Hi, I'm Erin Stratton, and making you look as good as you are is my specialty.
I've been creating stand-out brand families for over 20 years, and I love working with experts whose businesses keep expanding.
Here's what I've learned: The most successful experts don't limit themselves to one logo—they build brand families that evolve beautifully with their growing expertise. Some of my clients have been expanding their visual systems with me for over a decade.
Your growing expertise deserves a brand that celebrates every expansion.
When I'm not designing, you'll find me painting, adventuring with my corgi, or learning more about how the brain works.
Recent Work
SWELL
LOGO FAMILY, BRAND DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND + WEB ADVENTURE
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND + SHOPIFY
Brands That Grow With You
She doesn't just design a brand, she helps you become it. When it came time for a proper makeover, I had serious resistance. But then I went through your process. Time, planning, leading to exactly what I wanted.
Erin kept me on track. We know and like each other, and she made the whole thing actually brilliant fun. You need support and others to spur you on, and I 100% recommend this brilliant woman. She doesn't just update your brand—she helps you Marie Kondo your entire business presence from top to toe.
Kay White
Coach for Ambitious Corporate Women
Ready For A Brand That Expands?
Create a visual system that grows beautifully with your expanding expertise and celebrates every new project you launch.
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