I design brands that let you be yourself and win clients.
I help small businesses build brands that evolve with their business, attract their ideal clients, and reflect who they actually are.
FEATURED IN
Building a brand that you can be yourself in takes bravery.
Most brand advice pushes you to strip out your personality to look "professional." To wait until you can afford a $10K rebrand. To follow a 40-page strategy deck written for corporations with massive budgets.
So you end up performing a version of yourself that doesn't feel real. Your brand becomes something you put on instead of something that reflects who you actually are.
To build a brand that works—one that attracts the right clients and energizes you—you need someone who gets that solopreneurs face different challenges than enterprises.
Someone who helps you build around who you actually are, not who you think you should be.
What happens when you're brave enough to be yourself
Time to have a brand that always tells your truth,
You're not the same person you were when you started your business. Your brand shouldn't force you to pretend you are.
I build brands that flex—small changes, constant adjustments as you evolve. Your brand reflects who you actually are RIGHT NOW, not who you were three years ago or who you think you should be.
Everything ties together cohesively, so when you grow, your brand can grow with you. No more waiting until you can afford the big rebrand that's been on your vision board. No more feeling stuck in an old version of yourself.
Before I found Erin, I thought a logo was just a picture and some words, so I tried online logo package deals and was seriously disappointed: they were just order takers. The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL ADVISORS
Your dream clients are pulled towards you like gravity.
When your brand reflects who you actually are—your specific way of explaining things, your strong opinions, your unexpected interests—something shifts. The right people are magnetically attracted. The wrong people move on quickly.
You stop wasting time on discovery calls with people who aren't a fit. The clients who book calls already get your vibe. They're choosing you specifically because of who you are, not despite it.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it. Her process goes deep, exploring my business and target market thoroughly."
MARIE GUTHRIE, THE LEGACY TRACK, EXECUTIVE COACH
I don't just update your designs—I help you embody them.
This isn't about handing you files and disappearing. We work together. I ask questions. I push you to be braver. I help you see what makes you different and build your brand around that.
You're not just getting a logo. You're getting someone who helps you step into the full version of your brand—and your business.
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you become it. And she'll Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
What it costs when your brand doesn't fit
Every day you stay in a brand that doesn't fit is a day you're leaving money on the table. It's not dramatic—it's just true.
When your brand doesn't feel like you, showing up becomes work. Marketing becomes a chore. And when showing up feels hard, you do less of it. Which means fewer opportunities, fewer clients, and slower growth.
Recent Designs
KAY WHITE
BRAND EVOLUTION
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. And I stick around to help you keep improving.
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Let's Build Your Brand Together
Ready to stop pretending and start owning who you actually are?
What happens on the call:
We'll dig into what's not working with your current brand together
I'll tell you honestly if I think we're a good fit
If it feels right, we'll talk about next steps
No pressure. Just real conversation about what you're building.
Erin Stratton designs brands for business owners who are done pretending and want an aligned brand. Since 2001, I've been helping service-based entrepreneurs build brands that reflect who they actually are. Based in San Luis Obispo, CA.
Brand design for the brave
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