Delightful brand designs that spark growth
Scalable design systems and illustration for small businesses with big goals
Delight fuels desire.
People don't choose a business because it's competent. They choose the one that made them feel something — the logo that made them smile, the website that felt like a breath of fresh air, the illustration that stuck in their head after they closed the tab.
Delight is what makes someone stop scrolling, remember your name, tell a friend, and come back before they even need you again.
Create delight, and growth stops being something you chase — it becomes something that happens because people genuinely want more of you.
Do you want your brand to create delight?
Ways to work together
BRAND STRATEGY & COACHING
Brand Strategy & Coaching
Where the clarity happens. We get honest about who you are, who you're for, and what makes your work genuinely different — so every decision after this one is easy instead of overwhelming.
Brand & Design
Brand & Design
A cohesive VISUAL ecosystem
Your visual identity, website, and print, built as one connected system instead of a pile of separate assets. Hand-crafted, never templated, never AI. Right-sized for now, built to grow with you.
Art & Illustration
Artwork that gives your brand a pulse.
Original, hand-drawn artwork that gives your brand a personality no stock library ever could — vector, Procreate, or paint, made just for you.
The Work
The proof...
"Erin doesn't just update your design—she helps you become your brand."
KAY WHITE, CAREER COACH
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live... more than replacing last year's income."
MARIE GUTHRIE, EXECUTIVE COACH
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL ADVISORS
I'm Erin.
I work with small businesses build brands that shine by aligning your clarity, visuals, and presence.
I've been doing this for 25 years.
Most designers hand you files. I make sure your brand actually works - on a psychological and a presence level.
I'm based in San Luis Obispo, CA, and I work with people all over the world.
Ready to Delight them?
BRAND & LOGO DESIGN | WEBSITE DESIGN | GRAPHIC DESIGN | ILLUSTRATION | CREATIVE DIRECTION & STRATEGY
Human made in San Luis Obispo, CA.
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