Delightful brand designs that spark growth
Scalable design systems and illustration for small businesses with big goals
Delight fuels desire.
People don't choose a business because it's competent. They choose the one that made them feel something — the logo that made them smile, the website that felt like a breath of fresh air, the illustration that stuck in their head after they closed the tab.
Delight is what makes someone stop scrolling, remember your name, tell a friend, and come back before they even need you again.
Create delight, and growth stops being something you chase — it becomes something that happens because people genuinely want more of you.
Do you want your brand to create delight?
Ways to work together
CREATIVE IDEAS THAT DELIGHT
Brand Strategy & Coaching
We get honest about your goals, your audience, and what actually makes you delightful — so the design that follows captures that completely.
Brand & Design
A cohesive VISUAL ecosystem
A visual system — identity, website, print — built to scale with you instead of needing a redo every time you grow. Hand-crafted, sometimes with actual craft supplies.
Art & Illustration
Artwork that gives your brand a pulse.
Original, hand-drawn artwork — vector, Procreate, or paint — that gives your brand the kind of personality people actually remember and talk about.
HOW THIS WORKS
Before anything gets made, we figure out exactly where you're headed — what success actually looks like for your business, and who you need to delight to get there.
Then I build toward it, but not from scratch. I look honestly at what you've already got: the parts that are working stay exactly as they are, the parts quietly holding you back get fixed, and anything missing gets made — all built to scale as your business does.
For small businesses with big goals
Coaches, consultants, creatives, and healing practitioners who've built something real and are ready to grow it further. You've got the clients and the results — now it's time for a brand that delights people enough to bring you more of both.
(Also working with design agencies and businesses that need original illustration or art — if that's you, let's talk.)
The Work
BRAND DESIGN
LOGO DESIGNS
ILLUSTRATION
The proof...
"Erin doesn't just update your design—she helps you become your brand."
KAY WHITE, CAREER COACH
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live... more than replacing last year's income."
MARIE GUTHRIE, EXECUTIVE COACH
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL ADVISORS
I'm Erin.
Hi, I'm Erin — a brand strategist, identity designer, and illustrator who's spent years figuring out what actually makes a brand work, not just what makes it look nice.
I blend real strategy with brain science and hand-crafted design, because I've seen both halves fail on their own — strategy without beauty doesn't move anyone, and beauty without strategy doesn't stick. Put them together, and you get something people actually remember.
I love this work because I get to sit right at the intersection of what makes a business tick and what makes a person delighted. When I'm not building brands, I'm usually painting, walking my corgi, or looking up at the sky — which is exactly where the name Skyward Ink came from.
Ready to Delight them?
BRAND & LOGO DESIGN | WEBSITE DESIGN | GRAPHIC DESIGN | ILLUSTRATION | CREATIVE DIRECTION & STRATEGY
Human made in San Luis Obispo, CA.
©2017-2026, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions