I BUILD BRANDS THAT work.
Brands that open doors, get you the gigs, and actually take you where you want to go... and beyond your wildest dreams.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live... more than replacing last year's income."
MARIE GUTHRIE, EXECUTIVE COACH
YOUR BRAND SHOULD BE WORKING AS HARD AS YOU ARE
You're good at what you do. You care about your work and the people you serve. You have a vision for where this business is going.
Most of my clients come to me feeling stuck in one (or more) of these places:
A brand that looked fine three years ago but doesn't match who you've become
Marketing that feels like performing instead of just being yourself
Low confidence when it's time to show up and sell
Visuals that don't signal the level you're actually operating at
Not sure what to fix first or how to pull it all together
When your brand works, it does the heavy lifting for you. It communicates your value before you open your mouth. It attracts the right people and filters out the wrong ones. It builds trust before the first conversation. It closes deals while you're doing other things.
Your brand should be a functional member of your team—not another thing on your to-do list.
That's what I build. Brands that work for you, so your business gets easier.
BUSINESS GETS EASIER WITH THE RIGHT BRAND
You're good at what you do. You care about your work and the people you serve. You have a vision for where this business is going.
But your brand isn't reflecting that. And you can feel it holding you back.
Most of my clients come to me feeling stuck in one (or more) of these places:
A brand that looked fine three years ago but doesn't match who you've become
Marketing that feels like performing instead of just being yourself
Low confidence when it's time to show up and sell
Visuals that don't signal the level you're actually operating at
Not sure what to fix first or how to pull it all together
It's an alignment problem. And that's exactly what I solve.
Here's what happens when we work together:
"Erin doesn't just update your design—she helps you become your brand."
KAY WHITE, CAREER COACH
WHAT WE DO TOGETHER
GET CLEAR
We start with clarity. What are you actually doing? Who are you serving? What makes you different? This is the foundation everything else builds on.
MAKE IT VISIBLE
Then we design your complete brand and website. Not just a logo—everything people see. It all needs to reflect your truth and show where you're going.
EMBODY IT
Finally, we make sure you can step into what we've built. This is the piece most designers skip—working on your confidence, your presence, how you show up.
WHO I WORK WITH
I specialize in small businesses where you ARE the business. Where your identity and your brand are inseparable. Where people are buying YOU.
Coaches, consultants, service providers who've been doing this long enough to know what they're doing—they just need their brand to finally reflect that.
That's when this work matters most.
ABOUT ME
I'm Erin Stratton. I've been doing this for 24 years.
I work on clarity, visuals, and presence because that's what makes brands actually work. Most designers will hand you files. I make sure you can use them.
I'm based in San Luis Obispo, working with clients everywhere.
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL ADVISORS
LET'S TALK
Brand design that actually works.
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
©2017-2026, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions