You're better than your brand shows.

I'm the designer you call when you're ready to fix that and make your dreams happen.

"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."

MARIE GUTHRIE | EXECUTIVE COACH

Your brand should support you. Not hold you back.

When you grow it strategically, it can make really good things happen.

I look at your brand, talk to you about what's happening in your business and the goals you have—even your wildest entrepreneurial dreams.

Then I help you take the steps in your brand that make those dreams come true.

I help you:

  • Organize and clarify your brand to make it more understandable and desirable

  • Design your brand universe to create a cohesive, consistent, inviting experience

  • Show up more like yourself in every part of your brand

Dreams I've Helped Come True

Becoming the leader of a high-level mastermind
With clients who renew year after year

Replacing a tech executive salary
We accomplished this within 72 hours of launch

Transforming from personal brand to scalable business
One that doesn't require you working in it every day

Creating a distinctive real estate brand
That celebrated its 23rd birthday this year

Brand cohesiveness across an entire family of brands
Resulting in increased sales

Improving consistency and shelf presence
For a wine line, directly increasing sales

Your dreams are next.

What That Looks Like

"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."

ben utley: web and brand design client

BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS

See his designs >

brand and web designer Erin Ferree Stratton

I'm Erin Stratton.

I work with small businesses and early-ish startups whose brands aren't as good as they are.

Maybe you've been DIYing and hit your ceiling. Maybe your VA maxed out their skills. Maybe your agency or designer isn't really listening to you or customizing to what you need.

Whatever the reason—your brand isn't working.

It's not clear. It's not making connections.

You're not booking the speaking gigs. Not getting the mindshare you need. Losing time making little edits. wearing yourself out with less-than-effective launches.

Your brand is holding you back instead of supporting you.

I know how to make it better—strategically, not just prettier.

And I help make your brand work for you. Because when you grow it strategically, it can make really good things happen.

Based in San Luis Obispo, CA · Working with clients worldwide

What We Do To Make It Work

Brand Audit

Maps where your brand is now—and how to move forward towards your goals. BETA PRICE: $97

Brand Design Sprint

Calibrate your designs to instantly communicate your energy.

Brand Coaching

Guidance on how to embody your brand to stand out and shine

Ongoing Partnership

Your fractional brand department, ready to take you to the next level.

Ready for a brand that brings your dreams closer?

You're too good to be held back by a brand that isn't working.

skyward ink design co., websites and brands for introverts

Brand design that actually works.

Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.

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