Brands & websites that feel as good as they look.
Build brand resonance and create trust naturally
FEATURED IN
Your Brand Doesn't Feel Like You
And your clients can feel it.
Not because it looks bad. Because it never actually was yours. You built it from what you thought you should do, what some mentor told you, what you saw working for everyone else.
And now? There's a disconnect. Between who you really are and what your brand shows. Between the experience of working with you and what your website promises.
Your clients feel that gap. Even if they can't name it.
That tightness in your chest when someone asks about your business? That's you feeling the disconnect too. You keep tweaking the website but it never feels right. You've built something that looks successful but feels hollow.
Here's what I've learned after 24 years of designing brands: the problem is usually resonance.
When there's no resonance between your truth and your brand, trust breaks down. Your clients sense something's off. The right people don't connect. And you feel like you're performing instead of building.
Your brand needs to reflect the real experience of working with you—in a way your clients can feel on an emotional level. That's brand resonance. And that's what creates trust.
← Free guide
Why Work With Me?
I Know Because I've Been There Too
I've been in business for 24 years. And I've been ashamed of my own brand this whole time (until now).
I'd always built it from what I thought I should do, not what actually felt true. I got so off track that I got stuck, couldn't move forward, and everything I tried felt wrong.
My brand didn't resonate with who I actually was. And I could feel it. My clients could probably feel it too.
So I rebuilt it—after healing my nervous system—not letting my anxiety run the show.
For the first time, I feel like I'm showing up as me and shining the way I've always wanted to in my brand. There's resonance now between who I am and what I've built.
How this shows up:
My nervous system doesn't want to vibrate out of my body when I introduce myself at a networking event
Writing and speaking about what I do has become simple—words are flowing again
I feel GOOD about what I'm saying and presenting and can't wait to help more people feel like this
The right clients are connecting because they can feel the real me
Now I help you build that same resonance, and you get 24 years of brand clarity expertise along the way.
You don't have to figure this out alone. You don't have to choose between inner work and outer brand.
You get both. Someone who knows what it's like to feel the disconnect in your own business. And someone who knows how to design brands that create trust through resonance.
Body first. Truth first. Then we make it beautiful.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brand Resonance
Brands That Actually Work
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben wanted to grow without burning out
He was doing everything himself in his financial planning practice. Now he has 4 other advisors, serves clients less, and actually takes time off with his family. His brand grew with him—and his clients trust the evolution.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie landed dream clients in 72 hours
After we redesigned her brand to reflect who she actually was, three major executive coaching packages came through. Plus a TV appearance. Not because the logo was prettier—because there was finally resonance between her truth and her brand.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay evolved over a decade
Her brand grew from corporate coach to thought leader. Each evolution felt natural because we built resonance at every stage—her brand always reflected the real experience of working with her.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
Building Brand Resonance
Your brand isn't just logos and colors. It's the feeling your clients get when they encounter you. The sense of "yes, this person gets it" or "something feels off."
Brand resonance is when your brand reflects the real experience of working with you—in a way your clients can feel on an emotional level.
When there's resonance, trust happens naturally. The right clients connect. They don't need to be convinced because they can feel you're the real deal.
When there's no resonance? You're working twice as hard to build trust. Because somewhere, consciously or not, your clients sense the disconnect.
How We Can Work Together
Aligned Brand Evolution Package
8 weeks of alignment work + brand strategy + complete visual identity design
We start with getting you reconnected to your truth. Then we build your brand strategy and visual identity from that aligned place—so there's resonance between who you are and what you're showing the world.
Body first. Truth first. Resonance follows. Design reflects it.
Starting at $5,000
Online Presence Package
For clients who've completed the brand identity work and are ready to expand
Strategic website + social template design
We take your aligned brand identity and expand it into a complete online presence:
5-page strategic website with copy review for alignment
Social headers (up to 3 platforms)
6 template graphics (5 images + 1 carousel)
You provide the copy, I review it for strategy and alignment, then design everything with best practices baked in.
Starting at $4,500
Get Started
Brand Resonance Clarity Session
A free 30-minute call where we uncover where you're out of alignment with your brand—and what's actually true underneath.
Your Brand Adventure
Weekly insights on building brands from alignment—not anxiety. Subscribe and get instant access to The Resonance Check—7 exercises to discover if your brand is resonating.
What You Actually Get
Brand Alignment & Strategy
We figure out what's actually yours vs. what you've absorbed from others. Get clear on who you serve, what makes you different and how your process shines—so your brand can resonate.
Complete Visual Identity
Logo suite, color palette, typography, brand guide—designed to reflect the real experience of working with you, not some performed version.
Strategic Web Design
A website that creates trust the moment someone lands on it. Because there's alignment between what they see and who you actually are.
Ongoing Partnership
Design sprints and continued evolution as you grow. Your brand keeps up with who you're becoming—maintaining resonance at every stage.
Let's Build Brand Resonance
Book your free Brand Alignment Clarity Session. We'll uncover where you're out of alignment and what's actually true underneath—so you can build a brand that creates trust naturally.
Common Questions
It's when your brand reflects the real experience of working with you—in a way your clients can feel on an emotional level. When there's resonance, trust happens naturally. When there's not, you're working twice as hard to convince people.
Because your clients can feel when something's off. If you're building from anxiety, shoulds, or performance—they sense the disconnect, even if they can't name it. The alignment work gets you grounded in your truth first, so we can design a brand that creates resonance and trust naturally.
The full Aligned Brand Evolution Package is 8 weeks. But we can start with a free 30-minute Brand Alignment Clarity Session to see what makes sense for you.
Yes! All sessions are virtual.
We can do that too. But after 24 years, I've learned the brands that create real trust start with alignment first—so there's resonance between your truth and your visuals. Let's talk about what you need.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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