Brand evolution that boosts growth for solopreneurs & startups
Brand & websites, redesignedto skyrocket your success.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Evolving Businesses
Evolve Your Brand,
Don't Redesign Everything
Business doesn't stand still. Your expertise has deepened. Your goals have expanded. But if your brand is still stuck in the past, it's holding you back from the giant leap you're ready to make.
Maybe you're waiting because a full brand redesign feels like a lot of work right now. Or because you're still becoming who you're going to be next. Or you're saving up for the big investment.
What if none of that is actually necessary?
What if you could evolve your brand a bit at a time instead of doing a big-effort redesign?
I help you evolve your brand to use the best of where you've been, as well as match the energy and convey the value of where you're headed. Through deep vision work and strategic design, we'll create a brand that attracts your dream clients and makes your biggest goals feel inevitable.
Some of the things an evolving brand can do for you:
Create Presence
Get noticed by peers, media, and the clients you actually want.
Raise Your Rates
When your brand reflects expertise, higher pricing feels aligned.
Attract Dream Clients
Draw the right people who value your expertise and are ready to invest.
Create Your Success
More income, more support, more free time, more fulfillment.
Hi, I'm Erin Stratton, Brand Scientist
I help ambitious coaches, consultants, and wellness businesses with big goals create big results through strategic brand and web design.
In the past 24 years, I've designed brands for hundreds of experts worldwide. I've helped them organize their thinking about their businesses, find their differentiators, and connect with their dream clients. They've generated more money, more impact, more freedom.
When we work together, you're not just getting a prettier logo. You're getting a strategic partner who understands that your brand should work as big as your dream.
The Process: Brand Gravity
Built to uncover your truth, position you strategically, and deliver a cohesive system that supports your growth.
We start by exploring your wildest entrepreneurial dreams—not just what pays the bills now, but where your heart wants to take your business. And then we talk about absolutely everything else, so that we all have a thorough understanding of what you're doing, why, and every facet of how you plan to do it.
Positioning your expertise and blueprinting your brand to create magnetic pull by delighting the humans you actually want to work with.
Your complete visual identity system—logo, colors, fonts, messaging—all calibrated to make your dream clients' brains do happy dances.
Everything works together to create consistent gravitational pull that makes you impossible to ignore.
Flexible creative partnership, ready to up level you as your business evolves
Live your brand consistently in everything you do to expand its impact. Align your nervous system with the vibes and volume of your brand for a cohesive brand experience.
Deep discovery. Strategic design. Magnetic results.
Here are some real results my strategies, brand designs & websites have helped bring to life:
Evolve Your Brand,
Reclaim Your Time
Ben Utley wanted to grow his financial planning firm from a solo practice into a thriving business. His brand supported his growth - he now has 4 other financial planners working in his practice, is serving clients less himself, and takes more time off with his family.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Reinvent Your Brand,
Land Dream Clients
Marie Guthrie was struggling to attract high-level executive clients for her career coaching practice. After her brand redesign launched, she landed three major executive coaching packages and was invited to appear on a one-hour television show—all within 72 hours. Her strategic brand positioning helped her move from chasing clients to being sought after by the executives she'd always dreamed of serving.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Refine Your Brand,
Expand Your Impact
Kay White had built a successful corporate coaching practice but felt ready to expand into bold thought leadership. Over a decade of brand evolution together, her visual identity grew from a single logo into a complete system that supported every new direction—from coaching programs to speaking engagements to industry recognition. Her brand became a flexible foundation that evolved with her expertise, allowing her to launch each new offering with confidence and consistent recognition.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
How I Support Your Growth
The tangible, specific things you walk away with when you work with me.
Many clients discover I "understand their business better than they understood it themselves" (my client Gina Hiatt said this exactly). I help you articulate what makes you uniquely valuable, and see why your clients are drawn to working with you.
Complete visual identities designed around your entrepreneurial vision—every choice strategically supports where you're going, not just where you are.
Conversion-focused websites that clearly communicate your competitive advantage and guide visitors to become clients.
Marketing materials, course designs, and brand assets that all work together to feel unmistakably "you" while supporting your biggest vision.
Hand-painted brand art and illustrations that bring your entrepreneurial dreams to life visually.
Painted pieces that match your brand for video backgrounds, event rooms, gift campaigns, and anywhere you need your brand presence to feel artistic and intentional.
Fantasy brand photography that help you project your brand's full potential. Perfect for portfolio presentations, social media content, or just seeing your dreams rendered in pixels.
Why Work With Me?
All the Skills.
None of the Runaround.
Working with me is like having an entire design agency at your side—without the layers of liaisons.
You get the depth of an agency and the ease of a creative partner who knows your business inside and out.
VISION FIRST DISCOVERY
we start with your entrepreneurial dreams, business goals, and exploring how you want to show up in business, not color preferences
STRUCTURED COLLABORATION
clear design process with defined steps and milestones that gives you time and space to consider your design and respects both our time
FULL SPECTRUM EXPERTISE
an all in one, unicorn, everything designer who's done it all and would love to do it for you: brand, web, marketing design, illustration, brand art
Common Questions
Most projects take 4–8 weeks, depending on scope. Smaller projects may wrap faster, while full brand systems and websites take more time to develop thoughtfully.
I take on a limited number of clients at once and I move through projects quickly because I know your designs are doing you absolutely no good until we get them out into the world!
A logo is just one symbol. A full brand identity includes your logo, colors, fonts, imagery, and strategic positioning — all the elements that make your business recognizable, consistent, and magnetic to your ideal clients.
Yes! I work with coaches, consultants, and wellness and creative businesses all over the world. My streamlined process and clear communication make remote collaboration simple and effective.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Skyrocket your success with a bold and effective brand & website.
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