I design brands that let you be yourself and win clients.
I help microbusinesses build brands that evolve with their business, attract their ideal clients, and reflect who they actually are—without stripping out personality or waiting years for a massive redesign.
FEATURED IN
Building a brand that works for your solopreneur business is challenging.
Most brand advice was written for corporations with massive budgets and marketing teams. You're told to strip out your personality to look "professional," wait until you can afford a $50K rebrand, and follow a 40-page strategy deck.
So you end up performing a version of yourself that doesn't feel real. Your brand becomes something you have to put on instead of something that reflects who you actually are.
To build a brand that actually works—one that attracts the right clients and energizes you instead of draining you—you need someone who understands solopreneurs face different challenges than enterprises.
Someone who helps you build around who you actually are, not who you think you should be.
What happens when you stop pretending and start owning your brand
You get a brand that grows with you, not one that traps you.
You're not the same person you were when you started your business. Your brand shouldn't force you to pretend you are. We build brands with room to evolve—small changes, constant adjustments as you grow. Your brand reflects who you actually are RIGHT NOW, not who you were three years ago or who you think you should be.
No more waiting until you can afford the massive rebrand. No more feeling stuck in an old version of yourself.
I thought I needed a new logo. What I got was a new business! The branding exercise forced me to reassess the fundamentals of my business and gave me a logo and materials that I now hand out with pleasure. The logo is simply the end of the journey, not the reason for it.
STEPHEN HAY, PEOPLE AND PROCESS LIMITED
You get a brand that attracts clients because it's actually you.
The most successful solopreneurs win because of their personality, not despite it. Your specific way of explaining things, your strong opinions, your unexpected interests—that's your differentiator.
We dig into what you actually want your business to be about and build your brand around THAT. Your personality acts as a filter—the right people are magnetically attracted, the wrong people self-select out.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. We stopped playing small and aligned my brand to who I really was—owning the authority I had built instead of hiding it. Her process goes deep, exploring my business and target market thoroughly."
MARIE GUTHRIE, THE LEGACY TRACK, EXECUTIVE COACH
You get direct collaboration without the agency BS
No account managers. No project coordinators filtering your vision through people who don't care as much as you do. We're on calls together. I'm asking the questions. I'm understanding your vision. I'm designing your brand. Design is translation—your vision into visual form. Every person in the middle is another chance for miscommunication.
Before I found Erin, I thought a logo was just a picture and some words, so I tried online logo package deals and was seriously disappointed: they were just order takers. The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together. Our logo complements our letterhead, which ties in with the business cards, which all lines up well with the website. Everything was custom, made-to-order. When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin.
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL ADVISORS
What it costs when your brand doesn't fit
Every day you stay in a brand that doesn't fit is a day you're leaving money on the table. It's not dramatic—it's just true.
When your brand doesn't feel like you, showing up becomes work. Marketing becomes a chore. And when showing up feels hard, you do less of it. Which means fewer opportunities, fewer clients, and slower growth.
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you become it. And she'll Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
Recent Designs
KAY WHITE
BRAND EVOLUTION
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. And I stick around to help you keep improving.
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Let's Build Your Brand Together
Ready to stop pretending and start owning who you actually are?
What happens on the call:
We'll dig into what's not working with your current brand together
I'll tell you honestly if I think we're a good fit
If it feels right, we'll talk about next steps
No pressure. Just real conversation about what you're building.
Erin Stratton designs brands for business owners who are done pretending and want an aligned brand. Since 2001, I've been helping service-based entrepreneurs build brands that reflect who they actually are. Based in San Luis Obispo, CA.
Brand design for the brave
©2017-2025, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions