Draw Dreamy Clients In Like Gravity
FOR COACHES, CONSULTANTS & CREATIVE BUSINESSES
Redesigning brands and websites so they finally feel like themselves — and so their dream clients start finding them effortlessly.
A FEW OF MY LOGO DESIGNS:
When your brand finally fits, everything clicks.
Brilliance doesn’t always speak for itself, especially in a crowded marketplace. Your work changes lives, solves problems, and opens doors. But too often, the people who need you most hesitate—not because you’re not brilliant, but because your brand isn’t showing them why you’re the obvious choice.
Skyward Ink specializes in brand and website redesigns for coaches, consultants, and creative experts who’ve outgrown their old identity.
Stop Chasing Unqualified Leads
Attract clients who value expertise and are ready to invest.
Command Premium Rates
When your brand reflects true expertise, premium pricing feels natural.
Launch With Confidence
Every new offer launches with clarity from your rock-solid foundation.
Earn Recognition
Get noticed by peers, media, and the clients you actually want.
“She doesn’t just redesign your brand — she helps you become it.”
KAY WHITE, EXECUTIVE COACHING BRAND
I redesign brands & websites to make you shine.
I combine logos, visual identity systems, and websites into a seamless redesign that grows with your business — no middleman, no project manager, just an experienced brand designer guiding your brand to shine.
Brand Identity Systems: Logos, colors, and fonts that evolve with your business
Strategic Website Design: Websites that communicate your value and attract dream clients
Ongoing Design Support: Flexible systems that scale as your business grows
Brand Identity Systems
Complete visual identities—logos, colors, fonts—that support whatever you do next.
Strategic Web Redesign
Conversion-focused websites that explain your value so visitors understand why you're the right fit.
Your brand should pay for itself—many times over.
A well-fit, brilliantly aligned brand becomes an engine for growth. It turns your quiet expertise into a magnetic presence that attracts, convinces, and converts.
Results my clients expect:
Receive 3x
more qualified leads in first 6 months
85%
of clients book higher-value projects
2-3 months
typical time to see brand ROI
Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live.
MARIE GUTHRIE, THE LEGACY TRACK (CAREER COACH) - BRAND CREATED 6000% ROI IN 3 DAYS
Hi, I'm Erin Stratton,
The Brand Redesigner
I help coaches, consultants, and creative experts redesign their brands so they actually feel like them—and so the right clients are drawn in like gravity.
I know what it’s like to feel out of alignment with your own brand. I’ve redesigned mine more than once as I grew, evolved, and figured out what I really wanted to say. That’s why I’m here: to make sure your brand tells the truth about who you are now, while leaving space for who you’re becoming.
When we work together, you don’t get handed off to a project manager or lost in the “agency telephone game.” You get to talk directly to me. And I actually answer the phone.
Your work is too important to be hidden behind a brand that doesn’t fit anymore. Let’s redesign it so you shine—and so the right clients can’t help but see you.
Because when your brand is aligned, you shine.
Over two decades, I’ve helped hundreds of experts redesign brands that reflect their growth and attract dream clients.
Stats:
600+ BRANDS DESIGNED
800+ LOGOS HANDCRAFTED
150+ WEBSITES DEVELOPED
24 YEARS IN BUSINESS
A QUARTER CENTURY IN THE INDUSTRY
What Sets Me Apart
All the Skills. None of the Runaround.
Working with me is like having an entire design agency at your side—without the layers of liaisons or endless “telephone game.”
You get:
Direct access to your designer — you talk to me, not a middleman.
Full-spectrum expertise — branding, web, marketing, illustration, all under one roof.
Clear communication — I actually answer the phone and keep your project moving.
With me, you get the depth of an agency and the ease of a creative partner who knows your business inside and out.
Ready to shine?
Let’s redesign your brand so it feels like coming home to yourself — and so the clients who value your brilliance can’t help but find you.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS
CLIENT SINCE 2009 See his designs >
AS SEEN IN
Redesigning brands for coaches, consultants, and creative experts
Brand design, logo design, web design and visual systems
Made with love by Erin Ferree Stratton in San Luis Obispo, CA
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