Smart Brand Designs that Bring Your Vision to Life

Bold brands and websites strategically designed to skyrocket you to your goals.

brand design that is the star
skyrocket your success with brand consistency

600+

Brands Designed

150+

Websites Developed

800+

Logos Designed

10

Bestsellers Designed

Visuals That Turn Your Vision Into Reality

Your entrepreneurial dreams are too big for amateur, inconsistent or soulless branding. Create irresistible pull between you and your dream clients through deep vision work and strategic design choices that accelerate your progress towards your goals (and aim to exceed your wildest dreams).

Some of the things Brand Gravity can do for you:

Stop Chasing Dream Clients

Draw the right people who value your expertise and are ready to invest.

Charge Premium Rates

When your brand reflects expertise, higher pricing feels aligned.

Grow Your Business

More income, more support, more free time, more fulfillment.

Create Presence

Get noticed by peers, media, and the clients you actually want.

AS SEEN IN

the big book of logos, logo design publication
how design, design publication
designrush, design publication
the word it book, illustration publication

Hi, I'm Erin Stratton, Strategic Brand Designer

I help ambitious coaches, consultants, creatives and wellness businesses with big goals create big results in their businesses with strategic brand and web design.

In the past 24 years, I've designed brands for hundreds of experts worldwide. I've helped them organize their thinking about their businesses, find their differentiators, and connect with their dream clients. They've generated more money, more impact, more freedom.

When we work together, you're not just getting a prettier logo. You're getting a strategic partner who understands that your brand should work as big as your dream.

brand and web designer Erin Ferree Stratton

The Process: Brand Gravity

Built to uncover your truth, position you strategically, and deliver a cohesive system that supports your growth.

Discovery: Vision and Strategy Deep Dive

We start by exploring your wildest entrepreneurial dreams—not just what pays the bills now, but where your heart wants to take your business. And then we talk about absolutely everything else, so that we all have a thorough understanding of what you're doing, why, and every facet of how you plan to do it.

Brand Gravity Strategy

Positioning your expertise and building the brand to create magnetic pull by delighting the humans you actually want to work with.

Smart Design Systems

Your complete visual identity system—logo, colors, fonts, messaging—all calibrated to make your dream clients' brains do happy dances.

Ongoing Creative Partnership

Flexible creative partnership, ready to up level you as your business evolves

Aligned Implementation

Everything works together to create consistent gravitational pull that makes you impossible to ignore.

Brand Embodiment Strategies

Live your brand consistently in everything you do to expand its impact. Align your nervous system with the vibes and volume of your brand for a cohesive brand experience.

Deep discovery. Strategic design. Magnetic results.

Here are some real results my strategies, brand designs & websites have helped bring to life:

Grow Your Team,
Reclaim Your Time

Ben Utley wanted to grow his financial planning firm from a solo practice into a thriving business. His brand supported his growth - he now has 4 other financial planners working in his practice, is serving clients less himself, and takes more time off with his family.

ben utley: web and brand design client
logo design for small business

"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."

"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."


BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >

Land Dream Clients,
Command Premium Rates

Marie Guthrie was struggling to attract high-level executive clients for her career coaching practice. After her brand redesign launched, she landed three major executive coaching packages and was invited to appear on a one-hour television show—all within 72 hours. Her strategic brand positioning helped her move from chasing clients to being sought after by the executives she'd always dreamed of serving.

ben utley: web and brand design client
logo design for small business

Secured 6000% ROI in 3 Days

"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."


MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH

Evolve Your Authority,
Expand Your Impact

Kay White had built a successful corporate coaching practice but felt ready to expand into bold thought leadership. Over a decade of brand evolution together, her visual identity grew from a single logo into a complete system that supported every new direction—from coaching programs to speaking engagements to industry recognition. Her brand became a flexible foundation that evolved with her expertise, allowing her to launch each new offering with confidence and consistent recognition.

kay white: brand, web and marketing design client
logo design for small business

“She doesn’t just redesign your brand — she helps you become it."

"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."


KAY WHITE, CAREER MENTOR BRAND

See her designs >

The Deliverables

The tangible, specific things you walk away with when you work with me.

Strategic Business Clarity

Many clients discover I "understand their business better than they understood it themselves" (my client Gina Hiatt said this exactly). I help you articulate what makes you uniquely valuable, and see why your clients are drawn to working with you.

Brand Identity Systems
brand identity system design

Complete visual identities designed around your entrepreneurial vision—every choice strategically supports where you're going, not just where you are.

Strategic Web Redesign
web design for conversion

Conversion-focused websites that clearly communicate your competitive advantage and guide visitors to become clients.

Cohesive Marketing Materials
brand identity system design

Marketing materials, course designs, and brand assets that all work together to feel unmistakably "you" while supporting your biggest vision.

Brand Art & Illustration
brand identity system design

Hand-painted brand art and illustrations that bring your entrepreneurial dreams to life visually.

Painted pieces that match your brand for video backgrounds, event rooms, gift campaigns, and anywhere you need your brand presence to feel artistic and intentional.

Fantasy brand photography that help you project your brand's full potential. Perfect for portfolio presentations, social media content, or just seeing your dreams rendered in pixels.

Why Work With Me?

All the Skills. None of the Runaround.

Working with me is like having an entire design agency at your side—without the layers of liaisons.

You get the depth of an agency and the ease of a creative partner who knows your business inside and out.

VISION FIRST DISCOVERY

we start with your entrepreneurial dreams, business goals, and exploring how you want to show up in business, not color preferences

STRUCTURED COLLABORATION

clear design process with defined steps and milestones that gives you time and space to consider your design and respects both our time

FULL SPECTRUM EXPERTISE

an all in one, unicorn, everything designer who's done it all and would love to do it for you: brand, web, marketing design, illustration, brand art

Ready to make things happen?

Let's partner together and make your goals real.

Common Questions

How long does a brand design take?

Most projects take 4–8 weeks, depending on scope. Smaller projects may wrap faster, while full brand systems and websites take more time to develop thoughtfully.

I take on a limited number of clients at once and I move through projects quickly because I know your designs are doing you absolutely no good until we get them out into the world!

What’s the difference between a logo and a full brand identity?

A logo is just one symbol. A full brand identity includes your logo, colors, fonts, imagery, and strategic positioning — all the elements that make your business recognizable, consistent, and magnetic to your ideal clients.

Do you work with clients outside the U.S.?

Yes! I work with coaches, consultants, and wellness and creative businesses all over the world. My streamlined process and clear communication make remote collaboration simple and effective.

skyward ink design co., websites and brands for introverts

Brand design, logo design, web design and visual systems

Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA

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Bold & effective brands for businesses with big dreams.


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