You're better than your brand shows.
I'm the designer you call when you're ready to fix that and make your dreams happen.
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."

MARIE GUTHRIE
EXECUTIVE COACH

Your brand should support you. Not hold you back.
When you grow it strategically, it can make really good things happen.
I look at your brand, talk to you about what's happening in your business and the goals you have—even your wildest entrepreneurial dreams.
Then I help you take the steps in your brand that make those dreams come true.
I help you:
Organize and clarify your brand to make it more understandable and desirable
Design your brand universe to create a cohesive, consistent, inviting experience
Show up more like yourself in every part of your brand
Dreams I've Helped Come True
Becoming the leader of a high-level mastermind
With clients who renew year after year
Replacing a tech executive salary
We accomplished this within 72 hours of launch
Transforming from personal brand to scalable business
One that doesn't require you working in it every day
Creating a distinctive real estate brand
That celebrated its 23rd birthday this year
Brand cohesiveness across an entire family of brands
Resulting in increased sales
Improving consistency and shelf presence
For a wine line, directly increasing sales
Your dreams are next.
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."

BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin doesn't just update your design—she helps you become your brand."

KAY WHITE • CAREER COACH

I'm Erin Stratton.
I work with small businesses and early-ish startups whose brands aren't as good as they are.
Maybe you've been DIYing and hit your ceiling. Maybe your VA maxed out their skills. Maybe your agency or designer isn't really listening to you or customizing to what you need.
Whatever the reason—your brand isn't working.
It's not clear. It's not making connections.
You're not booking the speaking gigs. Not getting the mindshare you need. Losing time making disorganized things. Doing less-than-effective launches.
Your brand is holding you back instead of supporting you.
I know how to make it better—strategically, not just prettier.
And I help make your brand work for you. Because when you grow it strategically, it can make really good things happen.
Based in San Luis Obispo, CA · Working with clients worldwide
What We Do To Make It Work
Maps where your brand is now—and how to move forward towards your goals. BETA PRICE: $97
Brand Design Sprint
Calibrate your designs to instantly communicate your energy.
You're too good to be held back by a brand that isn't working.
Let's talk about what's happening in your business and make your entrepreneurial dreams come true.
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