Your Brand Should Look As Good As You Actually Are
I create beautiful, strategic design that makes your business shine.
And I'm in it for the long haul—not just one project, but ongoing partnership as you grow.
Wholehearted design Partnership for Service-Based Entrepreneurs
FEATURED IN
Does your brand feel like you?
Maybe you've grown but your brand is still waiting for its' glow-up.
Maybe you pivoted but in the hustle and excitement of bringing new work into the world, your brand and website got left behind.
Maybe you got successful fast and haven't managed to circle back to bring the brand up to your new level.
Maybe you did another round of personal healing and now you're
Are you dreading yet another design process?
The looking through portfolios.
The late night AI brainstorming sessions (I know it's what you heard you should be doing...)
And you're tired of juggling multiple designers, playing project coordinator and Brand Consistency police.
I get it. I've been designing brands for 24 years.
I've developed the patience and the process that will help you elevate your presence.
Brand partnership and systems that keep up with who you're becoming.
You need a partner who can help you evolve—with small, strategic improvements that keep pace with your growth.
Your Design Partner for Everything
HERE'S WHAT I DO:
Everything Design for the cohesion and coherence your business needs.
Brand identity. Websites. Marketing materials. Social templates. Presentations. Custom artwork and paintings. Video. Animation. Environments (If you need it, I can probably do it. In the rare cases where I'm outsourcing, I creative direct and manage the project personally, making sure that the vision is brought to life exactly the way I see it in my head.
You work directly with me.
Not a team. Not a project manager. Just one experienced designer who gets your business.
I believe in continuous improvement.
Small improvements over time. Your brand evolves with you—no massive overhauls.
(Almost) everything is handmade.
Real human design. I often paint for my clients. Not AI, not templates.
You're Here Because Who You Really Are Matters
It matters to the world. It matters to your clients. And it matters for your brand.
When you work with me, we go deep below the surface to define your whole vibe. Together, we sift through your ideas, expertise, stories... and even those pesky self-doubts.
I chip away the fluff to help you distill and amplify the core of your brand—and clarify where you fit in the market so you can stand out.
Beautiful Designs You'll Share With Pride
After getting to know you and your business, I'll design custom brand visuals that capture your unique vibe—so your perfect people instantly know they're in the right place.
Everything is handmade.
Real human design. I often paint for the brands I create. Not AI, not templates, not cookie-cutter work.
Everything is strategic.
I bring brain science and psychology into every choice. After 24 years, I know what works—and why.
Everything is built to last.
Most clients say I'm their last redesign. We build modular brand systems that can evolve without starting over. Your logo for life.
You'll walk away proud and excited to share your business—with brand clarity that extends to everything you do.
Sounds good? Then it's time to work with a professional brand & design partner... me!
Recent Designs
SWELL
LOGO, BRAND IDENTITY DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
The Best Part Is
It Doesn't Have to Take Forever (Or Be Perfect Before You Launch)
I work in agile sprints—focused bursts of strategic work that get you real results without the 6-month wait.
We get it right, not rushed. But we also don't treat your brand like a top-secret project that can't see daylight until it's "perfect."
Start with a project. Brand identity. Website. Marketing materials. Whatever you need most right now.
Move to partnership. Many clients start with one project and stay for ongoing support. I become your design department—handling whatever comes up as you grow.
You'll know the timeline. You'll see progress along the way. And you can get back to what you really love: working with your favorite clients.
Sounds good? Then it's time to work with a professional brand & design partner = me!
Brands That Actually Work
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben grew from solo to 4 advisors without burning out
His brand evolved with him—and his clients trusted the growth.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie landed 3 executive clients in 72 hours after her rebrand
Not because the logo was prettier—because there was finally resonance.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay evolved from coach to thought leader
Her brand grew naturally at every stage because it always felt true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
How We Work Together
Start with what you need most
Brand identity, website, marketing materials—pick your starting point.
Then keep improving together
Many clients stay for ongoing partnership. I become your design department.
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. And I stick around to help you keep improving
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brand Resonance
Why Work With Me?
I Know Because I've Been There Too
I've been in business for 24 years. And I've been ashamed of my own brand this whole time (until now).
I'd always built it from what I thought I should do, not what actually felt true. I got so off track that I got stuck, couldn't move forward, and everything I tried felt wrong.
My brand didn't resonate with who I actually was. And I could feel it. My clients could probably feel it too.
So I rebuilt it—after healing my nervous system—not letting my anxiety run the show.
For the first time, I feel like I'm showing up as me and shining the way I've always wanted to in my brand. There's resonance now between who I am and what I've built.
How this shows up:
My nervous system doesn't want to vibrate out of my body when I introduce myself at a networking event
Writing and speaking about what I do has become simple—words are flowing again
I feel GOOD about what I'm saying and presenting and can't wait to help more people feel like this
The right clients are connecting because they can feel the real me
Now I help you build that same resonance, and you get 24 years of brand clarity expertise along the way.
You don't have to figure this out alone. You don't have to choose between inner work and outer brand.
You get both. Someone who knows what it's like to feel the disconnect in your own business. And someone who knows how to design brands that create trust through resonance.
Body first. Truth first. Then we make it beautiful.
Common Questions
Yes. I bring in specialists for things like complex animation, but 95% of the time you're working directly with me. No team of juniors, no telephone game.
Perfect. We can start with a single project—brand, website, marketing materials, whatever you need most. Many clients come for one thing and stay for ongoing partnership.
It depends on the project. Brand identity is typically 6-8 weeks. Websites are 4-6 weeks. We work in agile sprints for continuous progress—you're not waiting 6 months in the dark.
Service-based entrepreneurs—coaches, consultants, wellness practitioners, creative professionals. People who need a design partner who gets what they do.
Yes! Everything is virtual.
Why Work With Me?
I Know Because I've Been There Too
I've been in business for 24 years. And I've been ashamed of my own brand this whole time (until now).
I'd always built it from what I thought I should do, not what actually felt true. I got so off track that I got stuck, couldn't move forward, and everything I tried felt wrong.
My brand didn't resonate with who I actually was. And I could feel it. My clients could probably feel it too.
So I rebuilt it—after healing my nervous system—not letting my anxiety run the show.
For the first time, I feel like I'm showing up as me and shining the way I've always wanted to in my brand. There's resonance now between who I am and what I've built.
How this shows up:
My nervous system doesn't want to vibrate out of my body when I introduce myself at a networking event
Writing and speaking about what I do has become simple—words are flowing again
I feel GOOD about what I'm saying and presenting and can't wait to help more people feel like this
The right clients are connecting because they can feel the real me
Now I help you build that same resonance, and you get 24 years of brand clarity expertise along the way.
You don't have to figure this out alone. You don't have to choose between inner work and outer brand.
You get both. Someone who knows what it's like to feel the disconnect in your own business. And someone who knows how to design brands that create trust through resonance.
Body first. Truth first. Then we make it beautiful.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brand Resonance
Erin Stratton has been crafting gorgeous branding, websites, and design for passionate service-based entrepreneurs since 2001. Based in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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