Agile & Aligned Design for Solopreneurs and Startups
Brand & websites that feel as good as they look.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Evolving Businesses
You're Ashamed of Your Own Brand
Not because it's bad. Because it never felt like yours.
(I've been there too.)
Maybe you built it from what you thought you should do. Or what some mentor told you. Or what you saw working for everyone else. And now when someone asks about your business, you feel that tightness in your chest.
Here's what I've learned after 24 years of designing brands: the problem usually isn't the logo.
It's that you built it when you were anxious. Or performing. Or trying to be what you thought the market wanted.
Your brand lives in your body first. Everything else is decoration.
What If We Started With You?
Not the "you" you think you should be. The actual you.
The one who knows something's off but can't quite name it. Who keeps tweaking the website but it never feels right. Who's built something that looks successful but feels hollow.
I help you get back to what's actually true. Through body work, not just brand work. Through nervous system practices, not just mood boards.
Then we design from that place.
It sounds simple. It's not always easy. But it's the only way I know how to create brands that don't just look good—they feel like home.
Some Stories From Real People
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben wanted to grow without burning out
He was doing everything himself in his financial planning practice. Now he has 4 other advisors, serves clients less, and actually takes time off with his family.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie was chasing clients she wanted to serve
After we redesigned her brand, three major executive coaching packages landed in 72 hours. Plus a TV appearance. Not because the logo was prettier—because she finally looked like what she actually was.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay was ready for something bigger
Over a decade together, her brand evolved from corporate coach to thought leader. Each new direction felt natural because we weren't starting from scratch—we were building on what was already true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
Body and nervous system work (yes, really)
Clear business positioning
Visual brand identity (logo, colors, the whole system)
Strategic website design
Marketing materials that don't make you cringe
Someone who gets it and sticks around
The Process: Brand Gravity
Built to uncover your truth, position you strategically, and deliver a cohesive system that supports your growth.
We start by exploring your wildest entrepreneurial dreams—not just what pays the bills now, but where your heart wants to take your business. And then we talk about absolutely everything else, so that we all have a thorough understanding of what you're doing, why, and every facet of how you plan to do it.
Positioning your expertise and blueprinting your brand to create magnetic pull by delighting the humans you actually want to work with.
Your complete visual identity system—logo, colors, fonts, messaging—all calibrated to make your dream clients' brains do happy dances.
Everything works together to create consistent gravitational pull that makes you impossible to ignore.
Flexible creative partnership, ready to up level you as your business evolves
Live your brand consistently in everything you do to expand its impact. Align your nervous system with the vibes and volume of your brand for a cohesive brand experience.
I've Done This Work On Myself
A year ago I was posting from panic, changing direction constantly, frozen in perfectionism, saying yes to everyone. I looked fine. I felt stuck in a brand I'd built to please everyone else.
So I tore it down and rebuilt from my body up.
Now I help you do the same—but with 24 years of design experience so you don't have to figure out the visual stuff alone.
You get someone who knows brand design inside and out. But also someone who knows what it's like to be ashamed of your own work. And how to rebuild from truth instead of fear.
Why Work With Me?
All the Skills.
None of the Runaround.
Working with me is like having an entire design agency at your side—without the layers of liaisons.
You get the depth of an agency and the ease of a creative partner who knows your business inside and out.
FULL SPECTRUM EXPERTISE
an all in one, unicorn, everything designer who's done it all and would love to do it for you: brand, web, marketing design, illustration, brand art
VISION FIRST DISCOVERY
we start with your entrepreneurial dreams, business goals, and exploring how you want to show up in business, not color preferences
STRUCTURED COLLABORATION
clear design process with defined steps and milestones that gives you time and space to consider your design and respects both our time
Want To See What's Really Going On?
Book a free 30-minute call. We'll look at what's happening under the surface of your brand—the anxiety, the shoulds, the disconnect—and you'll leave with at least one thing you can shift immediately.
Common Questions
Most projects take 4–8 weeks, depending on scope. Smaller projects may wrap faster, while full brand systems and websites take more time to develop thoughtfully.
I take on a limited number of clients at once and I move through projects quickly because I know your designs are doing you absolutely no good until we get them out into the world!
A logo is just one symbol. A full brand identity includes your logo, colors, fonts, imagery, and strategic positioning — all the elements that make your business recognizable, consistent, and magnetic to your ideal clients.
Yes! I work with coaches, consultants, and wellness and creative businesses all over the world. My streamlined process and clear communication make remote collaboration simple and effective.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Skyrocket your success with a bold and effective brand & website.
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