Brand Systems That Grow With Your Genius
Visual identities built to evolve with your voice, your vision, and your next big move.
Your expertise won't stay still—your brand shouldn't either. I create flexible brand styling systems for experts with growing bodies of work.
AS SEEN IN
Build a Brand Styling System That Scales With Your Success
You write, teach, speak, launch—your expertise keeps expanding. Your brand should expand with you. I create complete brand styling systems that unite all your projects while keeping things fresh and professional.
No more piecing together random templates or wondering "does this even match my other stuff?"
Outgrow Your Brand? Not Anymore.
You're always launching something new—courses, books, events, pivots. I design brand styling frameworks that flex with your evolution. Stay recognizable, never rigid.
Cohesive ≠ Boring
We’ll build you a living, breathing brand that can shift styles without losing clarity. Your brand gets to grow up with you.
Say More, Without Saying A Word
I design strategic brand styling systems—identity, visual vocabulary, design applications, and ongoing evolution—that help you show up clearly across every offer, project, or platform.
What You Need
New offers, programs, or platforms that actually look cohesive
To get OFF the rebrand rollercoaster (been there, done that)
Handmade, thoughtful design that feels like you
A design partner long-term who gets your business
What I Do
Visual systems that flex + scale
Consistent visuals across years of growth and pivots
Hand-painted and illustrated brand assets nobody else has
Retainers that move with your momentum (not against it)
What I Can Handle For Your Brand
Brand Identity Design
Consistency across all your projects—courses, books, podcasts, programs—so everything goes together, always.
Website Design
Sites that showcase your whole body of work while guiding your best-fit clients straight to "yes" with cohesive styling throughout.
Learning Design
Workbooks, courses, and curriculum design that keeps your materials clear, accessible, and completely on brand.
Designer on Call (Retainer)
Ongoing visual evolution support for fast-moving businesses. New launches, evolving brand assets, and steady creative partnership that grows with you.
Your Design Partner for Your Growing Empire
Hi, I'm Erin Stratton. I've spent 20+ years designing flexible brand styling systems for experts with big ideas and even bigger futures.
I don't believe in one-size-fits-all branding—or in chasing trends. I believe in building brand styling systems that grow alongside your body of work. Visual identities that reflect your evolution, not fight it.
(Trust me, I've been through enough rebrands of my own to know what doesn't work.)
Recent Work
SWELL
LOGO FAMILY, BRAND DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND + WEB ADVENTURE
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND + SHOPIFY
Brands That Grow With You
“She doesn’t just design a brand—she helps you become it.”
Kay White
Coach for Ambitious Corporate Women
Over a decade of evolving together, Kay's brand styling system expanded from corporate coaching to bold thought leadership. From one logo to a full visual vocabulary—every new offer felt fresh, but unmistakably her.
Ready to Build a Brand That Grows With You?
Let's design a brand styling system that feels like you—not just now, but as you keep growing, shifting, and surprising s even yourself.
Because your brand should expand with your ideas… not hold them back.
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