Bold Brand Designs that Bring Your Vision to Life
Brands and websites that make coaches, consultants and creative businesses shine like a supernova—strategically designed to skyrocket your success.
STATS
600+
Brands Designed
150+
Websites Developed
800+
Logos Designed
10
Bestsellers Designed
Visuals That Make Your Vision Real
Your entrepreneurial dreams are too big for amateur branding. Create irresistible pull between you and your dream clients through deep vision work and strategic design choices that make your biggest goals inevitable.
Stop Chasing Dream Clients
Draw the right people who value your expertise and are ready to invest.
Command Premium Rates
When your brand reflects expertise, higher pricing feels natural.
Grow Your Business
More income, more support, more free time, more fulfillment.
Create Presence
Get noticed by peers, media, and the clients you actually want.
AS SEEN IN
Real Results
Here are some real results my strategies, brand designs & websites have helped bring to life:
Grow Your Team, Reclaim Your Time
Ben Utley wanted to grow his financial planning firm from a solo practice into a thriving business. His brand supported his growth - he now has 4 other financial planners working in his practice, is serving clients less himself, and takes more time off with his family.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together.
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS
CLIENT SINCE 2009 See his designs >
6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK (CAREER COACH)
Land Dream Clients, Command Premium Rates
Marie Guthrie was struggling to attract high-level executive clients for her career coaching practice. After her brand redesign launched, she landed three major executive coaching packages and was invited to appear on a one-hour television show—all within 72 hours. Her strategic brand positioning helped her move from chasing clients to being sought after by the executives she'd always dreamed of serving.
Evolve Your Authority, Expand Your Impact
Kay White had built a successful corporate coaching practice but felt ready to expand into bold thought leadership. Over a decade of brand evolution together, her visual identity grew from a single logo into a complete system that supported every new direction—from coaching programs to speaking engagements to industry recognition. Her brand became a flexible foundation that evolved with her expertise, allowing her to launch each new offering with confidence and consistent recognition.
“She doesn’t just redesign your brand — she helps you become it.
I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
What We Can Create Together
Designs crafted to reflect your real presence and energy, so your brand feels alive and magnetic. The result is a consistent experience that aligns with how you show up, attracting clients who resonate deeply with your expertise.
Many clients discover I "understand their business better than they understood it themselves" (my client Gina Hiatt said this exactly). I help you articulate what makes you uniquely valuable, and see why your clients are drawn to working with you.
Complete visual identities designed around your entrepreneurial vision—every choice strategically supports where you're going, not just where you are.
Conversion-focused websites that clearly communicate your competitive advantage and guide visitors to become clients.
Marketing materials, course designs, and brand assets that all work together to feel unmistakably "you" while supporting your biggest vision.
Hand-painted brand art and illustrations that bring your entrepreneurial dreams to life visually.
Painted pieces that match your brand for video backgrounds, event rooms, gift campaigns, and anywhere you need your brand presence to feel artistic and intentional.
Hi, I'm Erin Stratton,
The Brand Redesigner
I help ambitious coaches, consultants, and creative experts design brands that make their entrepreneurial dreams come true.
Here's how it works: We dive deep into your vision—not just your current business, but your biggest dreams for where you're headed. Then I create a complete brand system where every single choice supports that vision and creates magnetic pull with the clients who want to be part of your journey.
When we work together, you're not just getting a prettier logo. You're getting a strategic partner who understands that your brand should work as big as your dream.
Your vision deserves a brand with gravitational force.
Over two decades, hundreds of experts worldwide have redesigned their brands with me, to truly embody who they are and naturally attract clients who resonate with them.
The Process:
Brand Gravity
Built to uncover your truth, position you strategically, and deliver a cohesive system that supports your growth.
We start by talking about your wildest entrepreneurial dreams—not just what pays the bills now, but where your heart wants to take your business. This is where the magic begins.
Positioning your expertise to create magnetic pull with the humans you actually want to work with (and who can afford your brilliance).
Your complete visual identity system—logo, colors, fonts, messaging—all calibrated to make your dream clients' brains do happy dances.
Everything works together to create consistent gravitational pull that makes you impossible to ignore.
Flexible creative partnership, ready to up level you as your business evolves
Why Work With Me?
All the Skills. None of the Runaround.
Working with me is like having an entire design agency at your side—without the layers of liaisons or endless “telephone game.”
You get:
Direct access to your designer — you talk to me, not a middleman
Strategic thinking + creative execution — marketing strategy meets artful design
Full-spectrum expertise — branding, web, marketing, illustration, all under one roof
Collaborative refinement — structured revision process to get it exactly right
Clear communication — I actually answer the phone and keep your project moving
Unified brand systems — everything works together across all your touchpoints
You get the depth of an agency and the ease of a creative partner who knows your business inside and out.
Ready to align & shine?
Your brand can finally embody your truth strategically in your market. This makes it magnetic to the clients who value your brilliance.
Let’s redesign it so the right people can’t help but find you.
Common Questions
Most projects take 6–12 weeks, depending on scope. Smaller projects may wrap faster, while full brand systems and websites take more time to develop thoughtfully.
A logo is just one symbol. A full brand identity includes your logo, colors, fonts, imagery, and strategic positioning — all the elements that make your business recognizable, consistent, and magnetic to your ideal clients.
Yes! I work with coaches, consultants, and creative businesses all over the world. My streamlined process and clear communication make remote collaboration simple and effective.
Brand design, logo design, web design and visual systems
Made with love by Erin Ferree Stratton in San Luis Obispo, CA
Redesigning brands for coaches, consultants, and creative experts
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