Your Brand Should Look As Good As You Are
I create beautiful, strategic design that makes your business shine.
And I'm in it with you for the long haul—not just one project, but ongoing partnership as you grow.
FEATURED IN
Does your brand feel like you?
Maybe you've grown but your brand is still waiting for its' glow-up.
Maybe you pivoted but in the hustle and excitement of bringing new work into the world, your brand and website got left behind.
Maybe you got successful fast and haven't managed to circle back to bring the brand up to your new level.
Maybe you did another round of personal healing and now you're
Are you dreading yet another design process?
Asking for referrals.
Looking through portfolios.
Trying to ask the right questions on an awkward video call.
Wondering if you're even talking to the right kind of designer.
The late night AI brainstorming sessions (I know it's what you heard you should be doing... but is that the best use of your time?)
And you're tired of juggling multiple designers, playing project coordinator and Brand Consistency police.
I get it.
I've been designing brands for small businesses, solopreneurs and startups for 24 years.
I approach design as a communication tool. I help you use design to create real business results.
I also believe that a brand should be aligned with who you really are - so you don't have to perform or put on a mask to embody your brand.
And I believe a brand is an ongoing project for a business. You don't design a brand once and then walk away. You create more materials and elements along the way, as your services grow and your expertise expands. It's an adventure you embark upon for the life of your business.
If that sounds good, I offer...
Brand partnership and systems that keep up with who you're becoming.
You need a partner who can help you evolve—with small, strategic improvements that keep pace with your growth.
Your Design Partner for Everything
Everything Design for the cohesion and coherence your business needs.
Brand identity. Websites. Marketing materials. Social templates. Presentations. Custom artwork and paintings. Video. Animation. Environments (If you need it, I can probably do it. In the rare cases where I'm outsourcing, I creative direct and manage the project personally, making sure that the vision is brought to life exactly the way I see it in my head.
You work directly with me.
Not a team. Not a project manager. Just one experienced designer who gets your business.
I believe in continuous improvement.
Small improvements over time. Your brand evolves with you—no massive overhauls.
Stop starting over every time you grow
I build flexible brand systems that expand with you—so you can evolve without the exhausting cycle of explaining yourself to someone new every single time.
You're Here Because You're Tired of Holding the Vision Alone
Entrepreneurship is lonely. You're the visionary, the strategist, the everything. And when it comes to your brand? You're often the only one who truly gets it.
When you work with me, you're not hiring a order-taker—you're gaining a thinking partner. Someone who goes deep below the surface to understand your whole vibe. We sift through your ideas, expertise, stories... and yes, even those pesky self-doubts.
I help you distill and amplify the core of who you are—and clarify where you fit in the market so you can finally stand out. You don't have to hold the vision alone anymore.
Beautiful Designs You'll Share With Pride
After getting to know you and your business, I'll design custom brand visuals that capture your unique vibe—so your perfect people instantly know they're in the right place.
Everything is handmade.
Real human design. I often paint for the brands I create. Not AI, not templates, not cookie-cutter work.
Everything is strategic.
I bring brain science and psychology into every choice. After 24 years, I know what works—and why.
Everything is built to last.
Most clients say I'm their last redesign. We build modular brand systems that can evolve without starting over. Your logo for life.
You'll walk away proud and excited to share your business—with brand clarity that extends to everything you do.
Sounds good? Then it's time to work with a design partner who has your back... me!
Recent Designs
SWELL
LOGO, BRAND IDENTITY DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Brands That Make Good Things Happen
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben grew from solo to 4 advisors without burning out
His brand evolved with him—and his clients trusted the growth.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie landed 3 executive clients in 72 hours after her rebrand
Not because the logo was prettier—because there was finally coherence.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay evolved from coach to thought leader
Her brand grew naturally at every stage because it always felt true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
How We Work Together
Building Your Brand Is An Adventure...
One You'll Be On For The Life Of Your Buiness
After working with hundreds of small businesses
Clarify your brand
Understand everything about your brand and who you are now (go deep)
Make your brand fit better
Tailor your existing brand
or
Design from scratch
Design a project with a purpose
What needs to be updated first and most? Website? Your next launch? Webinar funnel? Let's make the biggest difference we can with psychologically backed, goal-oriented design.
Launch and gather data
We bring your brand to life strategically—whether that's a complete website, your next big course launch, or the marketing materials that will make the biggest impact right now. Everything is designed with psychology and purpose, so it actually works to attract your people.
Keep improving together
My projects don't end with file delivery—they end with follow-up check-ins: "How's it going? What needs adjusting?" Because real growth happens after launch.
Many clients stay for ongoing partnership. Monthly design support. Strategic refinements. New campaigns. I become your design department—the one who already knows your brand inside and out, so every new project builds on what came before instead of starting from scratch.
It's brand evolution, not brand revolution. And you never have to explain yourself twice.
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. And I stick around to help you keep improving
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Common Questions
Yes. I bring in specialists for things like complex animation, but 95% of the time you're working directly with me. No team of juniors, no telephone game.
Perfect. We can start with a single project—brand, website, marketing materials, whatever you need most. Many clients come for one thing and stay for ongoing partnership.
It depends on the project. Brand identity is typically 6-8 weeks. Websites are 4-6 weeks. We work in agile sprints for continuous progress—you're not waiting 6 months in the dark.
Service-based entrepreneurs—coaches, consultants, wellness practitioners, creative professionals. People who need a design partner who gets what they do.
Yes! Everything is virtual.
Erin Stratton has been crafting gorgeous branding, websites, and design for passionate service-based entrepreneurs since 2001. Based in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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