Brand & websites that feel as good as they look.
Agile & aligned brand evolution for coaches and small businesses
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Your Brand Doesn't Feel Like You
Maybe you built it from what you thought you should do. Or what some mentor told you. Or what you saw working for everyone else.
And now when someone asks about your business, you feel that tightness in your chest. You've built something that looks successful but feels hollow.
Here's what I've learned after 24 years of designing brands: the problem usually isn't the logo.
It's that you built it when you were anxious. Or performing. Or trying to be what you thought the market wanted.
Your brand lives in your body first. Everything else is decoration.
← Free guide
Why Work With Me?
I Know Because I've Been There Too
I've been in business for 24 years. And I've been ashamed of my own brand this whole time (until now).
I've always built it from what I thought I should do, not what actually felt true. I'd gotten so off track, I got stuck, couldn't move forward, and everything I tried felt wrong.
So I rebuilt it—after healing my nervous system—not letting my anxiety run the show.
For the first time, I feel like I'm showing up as me and shining the way I've always wanted to in my brand. I'm aligned.
How this shows up:
My nervous system doesn't want to vibrate out of my body when I introduce myself at a networking event.
Writing and speaking about what I do has become simple - words are flowing again.
I feel GOOD about what I'm showing and presenting
I can't wait to help more people feel like this. I've patiently guided hundreds of clients through big and small brand transformations and I help with the inner transformation that has to happen too.
You don't have to figure out this stuff alone. You don't have to choose between inner work and outer brand.
You get both. Someone who knows what it's like to feel like you're faking it in your own business. And someone who knows how to design brands that actually work.
Body first. Truth first. Then we make it beautiful.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Evolving Businesses
Brands That Actually Work
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben wanted to grow without burning out
He was doing everything himself in his financial planning practice. Now he has 4 other advisors, serves clients less, and actually takes time off with his family.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie landed dream clients in 72 hours
After we redesigned her brand, three major executive coaching packages landed in 72 hours. Plus a TV appearance. Not because the logo was prettier—because she finally looked like what she actually was.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay evolved over a decade
Over a decade together, her brand evolved from corporate coach to thought leader. Each new direction felt natural because we weren't starting from scratch—we were building on what was already true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
You Don't Have to Choose
Most designers give you the external work—logos, websites, pretty visuals.
Most coaches give you the internal work—alignment, embodiment, mindset.
Here, you get both.
Someone who's lived the shame of building from shoulds and knows how to rebuild from truth. Plus 24 years of design expertise so you don't have to figure out the visual stuff alone.
And instead of one massive rebrand? We work in agile sprints. Small, strategic shifts that compound over time. So you can evolve without burning out or betting everything on one big launch.
Inner work + outer brand. Alignment + design. Evolution, not overhaul.
Get Started
Brand Alignment Clarity Session
A free 30-minute call where we uncover where you're out of alignment with your brand—and what's actually true underneath.
Your Brand Adventure
Weekly insights on building brands from alignment—not anxiety. Subscribe and get instant access to The Alignment Check—7 exercises to discover if your brand is actually yours.
Brand Alignment & Strategy
We figure out what's actually yours vs. what you've absorbed from others. Get clear on who you serve and what makes you different.
Complete Visual Identity
Logo suite, color palette, typography, brand guide—designed from your aligned truth, not performance.
Strategic Web Design
A website you're proud to share because it actually feels like you.
Ongoing Partnership
Design sprints and continued evolution as you grow. Your brand keeps up with who you're becoming.
Ready to Build a Brand You're Proud Of?
Book your free Brand Alignment Clarity Session. We'll uncover where you're out of alignment and what's actually true underneath—so you can finally move forward.
Common Questions
Somewhere in the middle. We do real somatic and embodiment work to get you aligned, then I design your brand from that place. Think of it as the missing bridge between inner work and outer expression.
The full Aligned Brand Evolution Package is 8 weeks. But we can start with a free 60-minute Brand Alignment Clarity Session to see what makes sense for you.
Yes! All sessions are virtual.
I can do that too. But after 24 years, I've learned the brands that actually work—the ones people are proud of—start with alignment first. Happy to chat about what makes sense for you.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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