Redesigned to Shine.
Built to Fit.

When your brand aligns with who you truly are — and where you’re going — you stop blending in and start standing out. The right-fit clients can’t help but be drawn to you.

brand design that is the star
skyrocket your success with brand consistency

When your brand fits, everything clicks.

  • Attract dream clients effortlessly

  • Raise your prices with confidence

  • Launch new offers with clarity

  • Earn recognition and trust

  • Feel proud every time you show up

I redesign brands so they shine.

Your brand should feel like your favorite outfit: unmistakably you, designed for where you’re going, and impossible to overlook.

brand identity system design

Brand Identity Systems

Cohesive, flexible visual identities—logos, colors, fonts, and all the pieces—that keep working no matter what bold move is next.

web design for conversion

Strategic Web Design

Websites that explain your value clearly and confidently, so visitors understand why you’re the right fit—before you ever pitch them.

marketing design

Launch & Marketing Design

Visual design for your programs, courses, and wild new ideas—always aligned with your brand family.

illustration

Illustration & Art

Custom visuals that bring your brand personality to life and make complex ideas instantly engaging.

brand and web design retainer

Ongoing Brand Partnership

Long-term creative support for the pivots, expansions, and experiments you’ll inevitably dream up.

Hand-
Drawn

Your brand deserves more than stock shapes and templates. I craft custom, hand-drawn elements that add warmth and personality, so every detail feels unmistakably yours.

Authentic (Not Trendy)

Trends come and go, but your brand should never feel dated. I design with depth and intention so your identity stays relevant without chasing what’s “in” this year.

Built to
Last

Your business won’t be the same two years from now, and your brand shouldn’t hold you back. I create flexible systems that adapt to new offers, directions, and ideas—without losing cohesion.

Your brand should pay for itself—many times over.

  • A well-fit, brilliantly aligned brand becomes an engine for growth. It turns your quiet expertise into a magnetic presence that attracts, convinces, and converts.

The Brand Redesigner

I've rebuilt my own brand from the ground up 5 times, because I know what it feels like to build a brand that looks good on the surface but doesn’t fit who you’ve become.

And I know how powerful it is when your visuals finally line up with your voice — when your brand stops holding you back and starts pulling the right people in like gravity.

brand and web designer Erin Ferree Stratton

Ready to shine?

Let’s create a brand that fits perfectly — and stands out effortlessly.

ben utley: web and brand design client
logo design for small business

"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."

BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS

CLIENT SINCE 2009 See his designs >

kay white: brand, web and marketing design client
logo design for coach

She doesn’t just redesign your brand — she helps you become it.

KAY WHITE, PERSONAL BRAND

See her designs >

AS SEEN IN

the big book of logos, logo design publication
how design, design publication
designrush, design publication
the word it book, illustration publication
skyward ink design co., websites and brands for introverts
my facebook page
my tiktok page
my substack

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