A Brand That Evolves With You

Handmade brand systems for big thinkers with even bigger futures.

AS SEEN IN

Build a Brand That Grows With Your Genius

You write, teach, speak—your expertise keeps expanding. Your brand should expand with you. I create visual systems that unite all your projects while keeping things fresh and professional.

Your Brand Should Grow As Fast As You Do

Launch Anything Confidently

From new books to big programs to unexpected pivots, you’ll have a visual system that flexes with your next move—without starting over.

Stay Fresh, Never Fractured

Evolve your look while staying recognizably you. We’ll keep your audience engaged with thoughtful updates, not random rebrands.

Grow With a Strategic Visual Vocabulary

Forget one-logo-and-done. I build brand families: flexible systems of color, typography, layout, and hand-drawn visuals that let you say new things, clearly and consistently.

How We Can Work Together

Brand Design

Handcrafted brand families that work across all your projects—courses, books, podcasts, programs—so everything looks like it belongs.

Website Design

Sites that showcase your whole body of work while guiding your best-fit clients straight to “yes.”

Learning Design

Workbooks, courses, and curriculum design that keeps your materials clear, accessible, and completely on brand.

Designer on Call (Retainer)

Ongoing visual support for fast-moving businesses. New launches, evolving brand assets, and steady creative partnership.

Your Design Partner for Your Growing Empire

Hi, I'm Erin Stratton, and making you look as good as you are is my specialty.

I’ve been designing brand systems for over 20 years—and I don’t believe in one-size-fits-all anything. The most impactful brands grow over time, just like the experts behind them.

My specialty? Helping you look like the expert you already are, while making space for who you’re still becoming.

When I’m not designing, I’m painting, adventuring with my corgi, or reading about how brains work.

Recent Work

SWELL
LOGO FAMILY, BRAND DESIGN & FLEXIBLE VOCABULARY SYSTEM

PHYSICIAN FAMILY FINANCIAL ADVISORS

BRAND + WEB ADVENTURE

(GROWING TOGETHER SINCE 2009)

MIRABILIA
BRAND + SHOPIFY

Brands That Grow With You

“She doesn’t just design a brand—she helps you become it.”

Kay White

Coach for Ambitious Corporate Women

Over a decade of evolving together, Kay’s brand expanded from corporate coaching to bold thought leadership. From one logo to a full visual language—every new offer felt fresh, but unmistakably her.

Ready to Build Your Brand Family?

Let’s design a system that grows with your work, reflects your depth, and celebrates everything you're building.


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