Handmade Brands That Grow With You
Visual systems built to evolve with your voice, your vision, and your next big move.
Your ideas won’t stay still—your brand shouldn’t either. I create flexible, artful brand identities for experts with growing bodies of work.
AS SEEN IN
Build a Brand That Grows With Your Genius
You write, teach, speak—your expertise keeps expanding. Your brand should expand with you. I create visual systems that unite all your projects while keeping things fresh and professional.
Outgrow Your Brand? Not Anymore.
You’re always launching something new—courses, books, events, pivots. I design brand systems that flex with your evolution. Stay recognizable, never rigid.
Cohesive ≠ Boring
We’ll build you a living, breathing brand that can shift styles without losing clarity. Your brand gets to grow up with you.
Say More, Without Saying A Word
I design strategic visual languages—color, type, layout, and hand-drawn assets—that help you show up clearly across every offer, project, or platform.
What You Need
New offers, programs, or platforms
To get OFF of the rebrand rollercoaster
Handmade, thoughtful design
A design partner long-term who gets your business
What I Do
Visual systems that flex + scale
Consistent visuals across years of growth
Painted + illustrated brand assets
Retainers that move with your momentum
What I Can Handle For You
Brand Design
Handcrafted brand families that work across all your projects—courses, books, podcasts, programs—so everything looks like it belongs.
Website Design
Sites that showcase your whole body of work while guiding your best-fit clients straight to “yes.”
Learning Design
Workbooks, courses, and curriculum design that keeps your materials clear, accessible, and completely on brand.
Designer on Call (Retainer)
Ongoing visual support for fast-moving businesses. New launches, evolving brand assets, and steady creative partnership.
Your Design Partner for Your Growing Empire
Hi, I’m Erin Stratton. I’ve spent 20+ years designing flexible brand systems for experts with big ideas and even bigger futures.
I don’t believe in one-size-fits-all branding—or in chasing trends. I believe in building identities that grow alongside your body of work. Brands that reflect your evolution, not fight it.
Recent Work
SWELL
LOGO FAMILY, BRAND DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND + WEB ADVENTURE
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND + SHOPIFY
Brands That Grow With You
“She doesn’t just design a brand—she helps you become it.”
Kay White
Coach for Ambitious Corporate Women
Over a decade of evolving together, Kay’s brand expanded from corporate coaching to bold thought leadership. From one logo to a full visual language—every new offer felt fresh, but unmistakably her.
Ready to Build a Brand That Grows With You?
Let’s design a visual identity that feels like you—not just now, but as you keep growing, shifting, and surprising even yourself.
Because your brand should expand with your ideas… not hold them back.
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