You Built a Brand.
Now Add Your Spark.
I align your brand to reveal your spark—so you attract success on your terms, without performing.
"Erin doesn't just update your design—she helps you become your brand."
KAY WHITE • CAREER COACH


You've built the logo, colors, site—the "professional" package. But you aren't in it. Your intuitive spark? Hidden. The instinct that spots patterns others miss? Silent.
Result: You feel like a character. Exhaustion sets in. Wrong clients trickle, right ones pass by.
Put Your Spark Back In
I'm Erin—Brand Vitality Architect (24+ years evolving brands for coaches like you). Psychology, presence, Human Design precision: I translate your energy into visuals that work.
We align Vision • Vibe • Visuals • Voice • Voyage to your design. Right people say, "Finally, my person." Beige brands fade; yours leads.
Ways to Work Together
Ongoing Partnership
Your fractional brand department. Someone who sees your spark and knows how to show it.
Most brands are beige. Safe. Forgettable.
They look "professional" but say nothing about what makes that person different.
Your spark is:
The opinion no one else will say
The approach that's uniquely yours
The special way your brain works
The personality that makes the right people say "finally"
The thing that makes YOU the obvious choice for your people
When your brand shows your spark:
The right people find you instantly (and the wrong ones scroll past—which saves you time)
You stop competing on price (because you're not competing at all—you're the only you)
Marketing becomes easy (because you're just being yourself, amplified)
And you get the kind of success you actually want—not someone else's version
I'm Erin—designer, coach, and the person who sees what's keeping your brand from working.
For 24 years, I've been transforming businesses for coaches who are done explaining themselves. I bring psychology, presence coaching, and strategic precision to every project—because your brand isn't about my taste. It's about translating who you actually are into something that works.
I've evolved my own brand more times than most people think is allowed. I know what it takes to actually step into your authority instead of just having it on paper.

The Work
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."

BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."

MARIE GUTHRIE
EXECUTIVE COACH
You built a brand. Now let's put YOU in it.
The success you want is on the other side of showing what makes you different.
Brand design that helps you take off.
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