A Brand That Evolves With You
Handmade brand systems for big thinkers with even bigger futures.
AS SEEN IN
Build a Brand That Grows With Your Genius
You write, teach, speak—your expertise keeps expanding. Your brand should expand with you. I create visual systems that unite all your projects while keeping things fresh and professional.
Your Brand Should Grow As Fast As You Do
Launch Anything Confidently
From new books to big programs to unexpected pivots, you’ll have a visual system that flexes with your next move—without starting over.
Stay Fresh, Never Fractured
Evolve your look while staying recognizably you. We’ll keep your audience engaged with thoughtful updates, not random rebrands.
Grow With a Strategic Visual Vocabulary
Forget one-logo-and-done. I build brand families: flexible systems of color, typography, layout, and hand-drawn visuals that let you say new things, clearly and consistently.
How We Can Work Together
Brand Design
Handcrafted brand families that work across all your projects—courses, books, podcasts, programs—so everything looks like it belongs.
Website Design
Sites that showcase your whole body of work while guiding your best-fit clients straight to “yes.”
Learning Design
Workbooks, courses, and curriculum design that keeps your materials clear, accessible, and completely on brand.
Designer on Call (Retainer)
Ongoing visual support for fast-moving businesses. New launches, evolving brand assets, and steady creative partnership.
Your Design Partner for Your Growing Empire
Hi, I'm Erin Stratton, and making you look as good as you are is my specialty.
I’ve been designing brand systems for over 20 years—and I don’t believe in one-size-fits-all anything. The most impactful brands grow over time, just like the experts behind them.
My specialty? Helping you look like the expert you already are, while making space for who you’re still becoming.
When I’m not designing, I’m painting, adventuring with my corgi, or reading about how brains work.
Recent Work
SWELL
LOGO FAMILY, BRAND DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND + WEB ADVENTURE
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND + SHOPIFY
Brands That Grow With You
“She doesn’t just design a brand—she helps you become it.”
Kay White
Coach for Ambitious Corporate Women
Over a decade of evolving together, Kay’s brand expanded from corporate coaching to bold thought leadership. From one logo to a full visual language—every new offer felt fresh, but unmistakably her.
Ready to Build Your Brand Family?
Let’s design a system that grows with your work, reflects your depth, and celebrates everything you're building.
©2024-2025, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions