Agile & Aligned Design for Solopreneurs and Startups
Brand & websites that feel as good as they look.
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Evolving Businesses
Ashamed of Your Own Brand?
Not because it's bad. Because it never felt like yours.
(I've been there too.)
Maybe you built it from what you thought you should do.
Or what some mentor told you.
Or what you saw working for everyone else.
And now when someone asks about your business, you feel that tightness in your chest.
Here's what I've learned after 24 years of designing brands: the problem usually isn't your logo.
It's that you built it when you were anxious. Or performing. Or trying to be what you thought the market wanted.
Your brand lives in your body first. Everything else is decoration.
← Free guide
What If We Started With You?
Not the "you" you think you should be. The actual you.
The one who knows something's off but can't quite name it. Who keeps tweaking the website but it never feels right. Who's built something that looks successful but feels hollow.
I help you get back to what's actually true. Through body work, not just brand work. Through nervous system practices, not just mood boards.
Then we design from that place.
It sounds simple. It's not always easy. But it's the only way I know how to create brands that don't just look good—they feel like home.
This is Aligned & Agile Brand Evolution.
Small shifts. Strategic sprints. Brands worth trusting.
Some Stories From Real People
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben wanted to grow without burning out
He was doing everything himself in his financial planning practice. Now he has 4 other advisors, serves clients less, and actually takes time off with his family.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie was chasing clients she wanted to serve
After we redesigned her brand, three major executive coaching packages landed in 72 hours. Plus a TV appearance. Not because the logo was prettier—because she finally looked like what she actually was.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, CEXECUTIVE COACH
Kay was ready for something bigger
Over a decade together, her brand evolved from corporate coach to thought leader. Each new direction felt natural because we weren't starting from scratch—we were building on what was already true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
How I Do This
1. Brand Alignment Intensive
Single 90-minute session | $97
Get unstuck. We identify where anxiety or "shoulds" are running your brand, uncover what's actually true for you, and map out one clear shift.
You leave with clarity and your next steps—whether we work together again or not.
2. Aligned Brand Evolution Package
6 weeks | Strategy + Design | Starting at $4,500
The complete transformation:
Alignment work (reconnect to your truth)
Brand strategy
Complete visual identity design
Strategic website design
Body first. Truth first. Design follows.
3. Ongoing Design Sprints
Starting at $750 | For existing clients
Keep your brand evolving with bi-weekly or monthly design sprints. Small, strategic improvements that compound over time—not massive overhauls.
Free Resources
The Brand Trust Toolkit
Brand audit + 5 small shifts + agile starter guide.
Everything you need to start building a brand you're proud of.
Growing Trust (Facebook Group)
Small shifts. Real support. Brands worth trusting. Join the community for Brand Improvement Lives and real-time feedback.
Your Brand Adventure (Newsletter)
Weekly insights on building brands from alignment—not anxiety.
Brand Embodiment & Alignment Work
Nervous system practices, somatic tools, and clarity exercises to reconnect you to your truth
Strategic Brand Positioning
Understanding what's actually yours vs. what you've absorbed from others
Complete Visual Identity
Logo suite, color palette, typography, brand guide—designed from your aligned truth
Strategic Web Design
A website you're proud to share because it actually feels like you
Ongoing Partnership
Someone who gets it and sticks around
Why Work With Me?
I've Been Where You Are
A year ago, I was ashamed of my own brand. I'd built it from what I thought I should do, not what actually felt true. I was stuck, couldn't move forward, and everything I tried felt wrong.
So I rebuilt it—from my body up, not my anxiety down.
It changed everything.
Now I help you do the same, but you get 24 years of design expertise along the way. You don't have to figure out the visual stuff alone. You don't have to choose between inner work and outer brand.
You get both. Someone who knows what it's like to feel stuck in your own business. And someone who knows how to design brands that actually work.
Body first. Truth first. Then we make it beautiful.
All the Skills.
None of the Runaround.
Working with me is like having an entire design agency at your side—without the layers of liaisons.
You get the depth of an agency and the ease of a creative partner who knows your business inside and out.
FULL SPECTRUM EXPERTISE
an all in one, unicorn, everything designer who's done it all and would love to do it for you: brand, web, marketing design, illustration, brand art
VISION FIRST DISCOVERY
we start with your entrepreneurial dreams, business goals, and exploring how you want to show up in business, not color preferences
STRUCTURED COLLABORATION
clear design process with defined steps and milestones that gives you time and space to consider your design and respects both our time
Ready to Build a Brand You're Proud Of?
Start with the Brand Alignment Intensive. We'll look at what's really happening under the surface—the anxiety, the shoulds, the disconnect—and you'll leave with at least one clear shift you can make immediately.
Common Questions
Somewhere in the middle. We do real somatic and embodiment work to get you aligned, then I design your brand from that place. Think of it as the missing bridge between inner work and outer expression.
The Brand Alignment Intensive is 90 minutes. The full Aligned Brand Evolution Package is 6 weeks. But the real timeline depends on how ready you are to reconnect to your truth.
Yes! All sessions are virtual.
I can do that too. But after 24 years, I've learned the brands that actually work—the ones people are proud of—start with alignment first. Happy to chat about what makes sense for you.
Absolutely. Join Growing Trust, grab the toolkit, and start making shifts. You don't need to hire me to build a better brand.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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