I design brands that feel like YOU—and transform your business.
I help coaches stop playing it safe, own their personality, and build brands that attract their dream clients without abandoning themselves in the process.
FEATURED IN
Building a brand that actually feels like you isn't simple.
You started your business because you had something different to offer. But somewhere along the way, you got the message that to be taken seriously, you needed to look "professional"—which really meant boring.
So you stripped out your personality. You picked the safe colors. You wrote in that polished, corporate voice that sounds like everyone else. And now your brand feels like a costume you have to put on every day.
Marketing feels forced. Showing up feels exhausting. You're avoiding the very thing that should excite you because you don't recognize yourself in your own business anymore.
To build a brand that actually works—one that attracts your ideal clients and gives you energy instead of draining it—you need someone who won't let you abandon yourself.
Someone who asks the uncomfortable questions. Who pushes you to be braver. Who helps you see what makes you different and turns that into a brand you're proud to show up in every single day.
Secured 6000% ROI in 3 Days
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE, THE LEGACY TRACK, EXECUTIVE COACH
You get a brand that feels like home, not a costume.
don't design brands based on what your industry says you "should" look like. I design them based on who you actually are—your energy, your values, your weird interests, your real voice.
We dig deep to uncover what makes you YOU, and then I translate that into a visual identity that makes you go "oh my god, THAT'S IT."
No more feeling fake. No more dreading marketing. Just a brand that gives you confidence and makes showing up feel natural.
Your brand becomes your best marketing tool—because it attracts exactly who you want.
When your brand is authentically you, something magical happens: the right people are magnetically attracted, and the wrong people self-select out.
You stop wasting time on discovery calls with people who aren't a fit. You stop explaining yourself constantly. Your brand does the heavy lifting by clearly communicating who you are and who you serve.
The result? Better clients, higher conversion rates, and way less exhausting sales conversations.
You work directly with me—no games of telephone, no lost-in-translation moments.
I don't do the agency thing where you hire "a team" and never actually talk to the designer. When you hire me, you get ME.
We're on calls together. I'm the one asking you questions, understanding your vision, designing your brand. No account managers, no project coordinators, no middlemen filtering your ideas through their interpretation.
Your brand is too important to get lost in translation.
We do this together, directly.
Design is translation—taking your vision and turning it into something visual. Every person between you and the designer is another chance for miscommunication.
I eliminate that completely.
You tell me your vision, I design it. Simple.
Your brand is your business foundation.
Every day you stay in a brand that doesn't fit is a day you're leaving money on the table. It's not dramatic—it's just true.
When your brand doesn't feel like you, showing up becomes work. Marketing becomes a chore. And when showing up feels hard, you do less of it. Which means fewer opportunities, fewer clients, and slower growth.
Everything is handmade.
Real human design. I sketch using a pen and paper. I often paint brand elements.
Everything is strategic.
I bring brain science and psychology into every choice. After 24 years, I know what works—and why.
Everything is built to last.
Most clients say I'm their last redesign. We build modular brand systems that can evolve without starting over. Your logo for life.
You'll walk away proud and excited to share your business—with brand clarity that extends to everything you do.
Sounds good? Then it's time to work with a design partner who has your back... me!
Recent Designs
SWELL
LOGO, BRAND IDENTITY DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND IDENTITY & WEB DESIGN
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND IDENTITY DESIGN & SHOPIFY TEMPLATE CUSTOMIZATION
Brands That Make Good Things Happen
Here are some real results my strategies, brand designs & websites have helped bring to life:
Ben grew from solo to 4 advisors without burning out
His brand evolved with him—and his clients trusted the growth.
"When your business is ready for a real, living identity, you’ll be very glad you went with Erin."
"The thing I LOVE about working with Erin is how FAST she 'gets' the concepts we need, and how she ties everything together."
BEN UTLEY, PHYSICIAN FAMILY FINANCIAL PLANNERS - CLIENT SINCE 2009
See his designs >
Marie landed 3 executive clients in 72 hours after her rebrand
Not because the logo was prettier—because there was finally coherence.
Kay evolved from coach to thought leader
Her brand grew naturally at every stage because it always felt true.
“She doesn’t just redesign your brand — she helps you become it."
"I wanted to tell her my ideas and have her guide me, then make it real. And that's exactly what we did. She doesn't just update your designs—she helps you Marie Kondo your entire business presence from top to toe."
KAY WHITE, CAREER MENTOR BRAND
Meet Your Designer
Hi, I'm Erin!
I've been designing brands for 24 years. I can handle pretty much everything a service-based business needs.
I align your brand with who you really are—not who you think you should be. And I stick around to help you keep improving
Here's what makes me different:
Brand strategy, visual identity, websites, marketing, animation, custom artwork—I can handle all of it.
After 24 years, I know what makes people connect and how to design for that.
Most clients say I'm their last redesign because we finally get it right.
Real, human design. I often paint for my clients. Not AI, not templates.
Want to get to know me face-to-face?
600+
Brands Grown
350+
Websites Expanded
800+
Logos Launched
24 years
Building Brands that Shine
Common Questions
Yes. I bring in specialists for things like complex animation or huge projects where the scale makes help make sense, but 95% of the time you're working directly with me. No team of juniors, no "telephone game" where you talk to one person, who talks to somebody else who manages a designer overseas... no wonder what you get back isn't right!
We can start with a single project—brand, website, marketing materials, whatever you need most. Many clients come for one thing and stay for ongoing partnership.
It depends on the project. Brand identity is typically 6-8 weeks. Websites are 4-6 weeks. We work in agile sprints for continuous progress—you're not waiting 6 months in the dark.
Service-based entrepreneurs—coaches, consultants, wellness practitioners, creative professionals. People who need a design partner who gets what they do.
Yes! Everything is virtual.
Erin Stratton has been crafting gorgeous branding, websites, and design for passionate service-based entrepreneurs since 2001. Based in San Luis Obispo, CA
Aligned & Agile Brand Evolution for Coaches & Entrepreneurs
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