Delightful brand designs that spark growth

Scalable design systems and illustration for small businesses with big goals

Delight fuels desire.

People don't choose a business because it's competent. They choose the one that made them feel something — the logo that made them smile, the website that felt like a breath of fresh air, the illustration that stuck in their head after they closed the tab.

Delight is what makes someone stop scrolling, remember your name, tell a friend, and come back before they even need you again.

Create delight, and growth stops being something you chase — it becomes something that happens because people genuinely want more of you.

Do you want your brand to create delight?

Ways to work together

BRAND STRATEGY & COACHING

Brand Strategy & Coaching

Where the clarity happens. We get honest about who you are, who you're for, and what makes your work genuinely different — so every decision after this one is easy instead of overwhelming.

Brand & Design

Brand & Design

A cohesive VISUAL ecosystem

Your visual identity, website, and print, built as one connected system instead of a pile of separate assets. Hand-crafted, never templated, never AI. Right-sized for now, built to grow with you.

Art & Illustration

Artwork that gives your brand a pulse.

Original, hand-drawn artwork that gives your brand a personality no stock library ever could — vector, Procreate, or paint, made just for you.

The Work

The proof...

"Erin doesn't just update your design—she helps you become your brand."


KAY WHITE, CAREER COACH

See her designs >

"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live... more than replacing last year's income."


MARIE GUTHRIE, EXECUTIVE COACH

"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."


BEN UTLEY, PHYSICIAN FAMILY FINANCIAL ADVISORS

See his designs >

brand and web designer Erin Ferree Stratton

I'm Erin.

I work with small businesses build brands that shine by aligning your clarity, visuals, and presence.

I've been doing this for 25 years.

Most designers hand you files. I make sure your brand actually works - on a psychological and a presence level.

I'm based in San Luis Obispo, CA, and I work with people all over the world.

Ready to Delight them?

skyward ink design co., websites and brands for introverts

BRAND & LOGO DESIGN | WEBSITE DESIGN | GRAPHIC DESIGN | ILLUSTRATION | CREATIVE DIRECTION & STRATEGY

Human made in San Luis Obispo, CA.

my tiktok page
my facebook page
my substack

©2017-2026, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions