Brands Built for the Long Haul That
Never Get Boring
Functional, flexible & fun visual systems that grow with you... from launch to legacy
AS SEEN IN
Tired of Boring Brand Guidelines?
Most people hear "brand identity" and think rigid rules, cookie-cutter templates, and looking exactly the same everywhere. What if that's completely backwards?
Think of your brand like a galaxy. Your logo? That's your brightest star: always visible, always recognizable. But a galaxy isn't just one star. It's a whole universe of connected elements, each one unique but unmistakably part of the same cosmic family.
Your customers' brains crave consistency. It makes them feel safe and builds trust. But consistency doesn't mean monotony. It means having a visual language rich enough to stay interesting while clear enough to be instantly recognizable. And it certainly doesn't mean containing or constraining your multitudes of ideas.
This is why I build brand families instead of standalone logos. Complete visual ecosystems that give you endless ways to express your brand while never losing your distinctive identity.
Beyond One-and-Done Logos
Most designers give you a logo and brand guide and call it done. Brand families are ecosystems that expand with your business, ensuring you never run out of ways to stand out—or get bored.
Visual Identity Systems
Brand designs that serve as the blueprint for everything that follows—logos, colors, typography, and visual principles that guide your entire brand universe.
Expandable Graphic Families
Modular design systems that generate endless variations while maintaining brand consistency. From patterns to icons to layout templates—all working in harmony.
Flexible Visual Vocabularies
Frameworks (not just static rules) and follow up that show you how to evolve, adapt, and apply your brand across any medium or situation you encounter.
Living Brand Guidelines
Frameworks (not just static rules) and follow up that show you how to evolve, adapt, and apply your brand across any medium or situation you encounter.
Brand Families That Cover It All
Brand Design
Handcrafted brand families that make you memorable and grow with your expertise. Visual vocabulary systems that stand out in your industry and work across all your projects—main business, books, courses, podcasts, everything belongs together beautifully.
Website Design
Websites that showcase your brand family expertise with the same distinctive visual vocabulary. Cohesive, memorable, and built to convert your ideal clients while reflecting the depth of what you do across all your offerings.
Learning Design
Transform your expertise into beautiful ebooks, courses, and workbooks that fit perfectly within your brand family. Professional layouts that make complex information digestible while maintaining your distinctive visual identity throughout all your educational content.
Designer on Call (Retainer)
Get it all with ongoing brand family support. Monthly design time for new family members, visual vocabulary refreshes, marketing materials, course graphics—whatever you need as your expertise and offerings expand.
Your Design Partner for Your Growing Empire
Hi, I'm Erin Stratton, and making you look as good as you are is my specialty.
I've been creating distinctive brand families for over 20 years, and some of my earliest clients are still using (and loving) the visual systems we built together. I'm obsessed with creating brands that don't just look good today, but get better and more interesting as your expertise grows.
I have synesthesia, which means when you describe your expertise, I literally see it as colors and shapes. This helps me translate your complex ideas into visual family systems that capture the true depth of what you do while solving your multi-project challenges.
When I'm not designing, you'll find me painting or learning more about how the brain works. Both fuel my passion for creating brand families that work automatically and make you unforgettable in your field.
Recent Work
SWELL
LOGO FAMILY, BRAND DESIGN & FLEXIBLE VOCABULARY SYSTEM
PHYSICIAN FAMILY FINANCIAL ADVISORS
BRAND + WEB ADVENTURE
(GROWING TOGETHER SINCE 2009)
MIRABILIA
BRAND + SHOPIFY
Kind Words
She doesn't just design a brand, she helps you become it. When it came time for a proper makeover, I had serious resistance. But then I went through your process. Time, planning, leading to exactly what I wanted.
Erin kept me on track. We know and like each other, and she made the whole thing actually brilliant fun. You need support and others to spur you on, and I 100% recommend this brilliant woman. She doesn't just update your brand—she helps you Marie Kondo your entire business presence from top to toe.
Kay White
Coach for Ambitious Corporate Women
Ready to build a brand you love that lasts?
Don't settle for a brand that limits you or gets boring. Create a brand family that grows with your vision and keeps your audience engaged for the long haul.
©2024-2025, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions