You Built a Brand.
Now Add Your Spark.

I align your brand to reveal your spark—so you attract success on your terms, without performing.

"Erin doesn't just update your design—she helps you become your brand."

KAY WHITE • CAREER COACH

Is Your Brand Bland? Missing Your Edge?

You've built the logo, colors, site—the "professional" package. But you aren't in it. Your intuitive spark? Hidden. The instinct that spots patterns others miss? Silent.

Result: You feel like a character. Exhaustion sets in. Wrong clients trickle, right ones pass by.

Put Your Spark Back In

I'm Erin—Brand Vitality Architect (24+ years evolving brands for coaches like you). Psychology, presence, Human Design precision: I translate your energy into visuals that work.

We align Vision • Vibe • Visuals • Voice • Voyage to your design. Right people say, "Finally, my person." Beige brands fade; yours leads.

Ways to Work Together

Brand Elevation Audit

Spot spark gaps, get the fix.

Brand Evolution

Realign your designs and brand presence for your energy.

Total Brand Transformation

Full spark amplification

Ongoing Partnership

Your fractional brand department. Someone who sees your spark and knows how to show it.

Your Spark Is Your Advantage

Most brands are beige. Safe. Forgettable.

They look "professional" but say nothing about what makes that person different.

Your spark is:

  • The opinion no one else will say

  • The approach that's uniquely yours

  • The special way your brain works

  • The personality that makes the right people say "finally"

  • The thing that makes YOU the obvious choice for your people

When your brand shows your spark:

  • The right people find you instantly (and the wrong ones scroll past—which saves you time)

  • You stop competing on price (because you're not competing at all—you're the only you)

  • Marketing becomes easy (because you're just being yourself, amplified)

  • And you get the kind of success you actually want—not someone else's version




I See What Makes You Different (And I Put It in Your Brand)

I'm Erin—designer, coach, and the person who sees what's keeping your brand from working.

For 24 years, I've been transforming businesses for coaches who are done explaining themselves. I bring psychology, presence coaching, and strategic precision to every project—because your brand isn't about my taste. It's about translating who you actually are into something that works.

I've evolved my own brand more times than most people think is allowed. I know what it takes to actually step into your authority instead of just having it on paper.


brand and web designer Erin Ferree Stratton

Stop Hiding Your Spark

You built a brand. Now let's put YOU in it.

The success you want is on the other side of showing what makes you different.

skyward ink design co., websites and brands for introverts

Brands you can live in for coaches building legacies, not just businesses. Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.

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Brand design that helps you take off.


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