Where Art Meets Science to Create Brands That Connect

We help passionate entrepreneurs create brands that feel right to them AND make their clients' brains light up.

Why Brain Chemistry Matters in Branding

When someone encounters your brand, their brain has an immediate chemical reaction. This happens before conscious thought and heavily influences whether they'll connect with you or move on.

At Skyward Ink, our approach to branding is built on understanding & anticipating these reactions to help you:

Create visual identities that instantly resonate with your ideal clients

Develop messaging that triggers positive neurological responses

Build authentic connections that feel natural to you AND your audience

Maintain creative energy without burning out

Transform Your Brand into a Harmonious System

Imagine a brand that naturally draws in your ideal clients—one where every element works together in perfect harmony to tell your story and showcase your unique brilliance.

Brain Driven Brand Strategy

Discover how to position yourself in the market and communicate your value in ways that naturally attract your ideal clients.

Dopamine-Boosting

Designs

Your brand naturally pulls in your ideal clients, eliminating the need to constantly push your marketing message outward.

Brand-Brain Alignment Coaching

Learn how to maintain authentic connection between your brand and your natural thinking patterns to prevent burnout and foster sustainable creativity.

Emotion-Evoking Artwork

Vibrant paintings for your home or office that reinforce your brand vibes and create joy in your space.

HOW IT WORKS

How I Explain Complex Brand Strategy

To make branding concepts easier to understand, at Skyward Ink we often use the metaphor of "Brand Gravity" and your "Brand Universe." These aren't separate services—they're simply helpful ways to visualize how branding works:

Think of your brand as having a gravitational center—the core truth of what makes you unique. When aligned correctly, this center naturally attracts the right people to you. Your various offerings, talents, and passions can orbit this center like planets around a sun, creating a cohesive system even when they seem different.

This metaphor helps our multipassionate clients understand how their diverse interests can work together within one brand ecosystem, all powered by strategic brain chemistry choices.

The Brand Gravity Process

When all of the elements of your brand universe are aligned and working together, it creates Brand Gravity - a force that welcomes visitors from other worlds into your orbit. Here's how we make it:

Clarity

Start by clarifying your brand’s strategy, ensuring you have the foundation for consistent growth.

Craft

Strategically designing your brand’s visual identity to communicate and evoke emotion.

Curation

Thoughtfully creating, collecting and organizing your brand elements.

Consistency

Ensuring every touchpoint across your galaxy aligns with brand guides and templates.

Cultivation

Embodying your brand to connects, priming you to convert and evolve as your business expands.

Meet your guide Erin Stratton

After struggling to bring together my own seemingly unrelated passions: design, neuroscience, and painting.

As someone who thinks differently (I'm neurodivergent), I've always been fascinated by how our brains respond to visual information. This led me to discover that the most effective brands don't just look good – they're designed to work with how our brains naturally process information.


Today, I help other multipassionate entrepreneurs create brands that reflect ALL of who they are while making meaningful connections with their audiences.

Field Reports From Fellow Explorers

Hear from business owners who've let me design their brands:

I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.

Stephen Hay

People and Process Limited

Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.

Carey Richard

Pat Richard Insurance Agency

Ready to Create a Brand That Feels Right AND Gets Results?

Book a Free 30-Minute Brand Chemistry Call

In this no-pressure conversation, we'll discuss your current brand challenges and explore whether our brain-based approach might be a good fit for your needs.